Core Viewpoint - The Chinese film market experienced a significant decline during the May Day holiday, with total box office revenue of 730 million yuan, a decrease of 52% compared to the same period last year [3][6][21]. Box Office Performance - The total box office for the May Day holiday was 730 million yuan, with 18.62 million tickets sold, representing a loss of 1.919 million viewers compared to last year [6][7]. - The top films during this period included "Dumpling Queen" with 180 million yuan and "Hunting Gold" with 130 million yuan, indicating a lack of blockbuster hits [4][9]. - The average ticket price was 39.6 yuan, which is considered low for entertainment activities, raising questions about audience attendance [5][6]. Market Analysis - The current box office performance has returned to levels seen in 2017, despite an increase in the number of cinemas from 9,319 in 2017 to 12,913 in 2025, leading to a more severe decline in revenue per cinema [8][21]. - The absence of major commercial blockbusters during the May Day holiday is a critical factor in the poor box office performance, as previous years featured strong films that could stabilize the market [21][22]. Distribution and Competition - The May Day holiday saw 10 new films released, which created a crowded market environment, making it difficult for individual films to gain traction [11][21]. - The lack of star power and high-profile films contributed to low pre-sales, with total pre-sales for this year's May Day holiday just over 10 million yuan, compared to over 30 million yuan for a leading film last year [18][19]. Industry Challenges - The film industry is facing challenges from diversified entertainment options such as travel, gaming, and short videos, which are drawing audiences away from cinemas [23]. - The upcoming summer season is critical for the industry, as the success of the box office will depend on the release of more commercial films [24].

Core Viewpoint - The film market in China experienced a significant decline during the May Day holiday, with total box office revenue dropping to 730 million yuan, a 52% decrease compared to the same period last year [4][10]. Box Office Performance - The total box office for the May Day holiday was 730 million yuan, with 18.62 million tickets sold, marking a loss of 7.9 billion yuan in revenue and 1.919 million fewer viewers compared to the previous year [10][11]. - The top films during this period included "Dumpling Queen" with 180 million yuan, and "Hunting Gold" with 130 million yuan, both of which were the only films to surpass 100 million yuan in box office [12][18]. Audience Behavior - Despite the low box office, 18.62 million tickets were sold, indicating that audiences are still purchasing tickets but may be selective about what to watch [6][10]. - The average ticket price was 39.6 yuan, which is considered low compared to other entertainment options, raising questions about why audiences are not flocking to theaters [7][10]. Market Analysis - The lack of blockbuster films during the May Day holiday contributed to the poor box office performance, with no major commercial hits to anchor the market [35][41]. - The film market is facing challenges due to a crowded release schedule, with ten new films competing for attention, leading to a dilution of audience interest [35][41]. Industry Insights - The film industry is experiencing a shift in audience preferences, with more people opting for alternative entertainment options such as travel, gaming, and short videos, which are diverting potential viewers away from cinemas [41]. - The upcoming summer season is critical for the film industry, as the success of the box office during this period will significantly impact the overall annual revenue [41].

| 影片 | 档期票房 票房占 平均票 场均人 | | | | --- | --- | --- | --- | | | - 上一篇： (万) | 价 | 次 | | 水饺皇后 2025-04-30上映 | 9677.30 24.2% | 39.4 | 5.9 | | 猎金·游戏 2025-05-01 上映 | 6835.88 17.1% | 39.8 | 5.6 | 2025年五一档电影票房破4亿 据网络平台，截至5月3日8时58分，2025年五一档（5月1日—5月5日）档期内总票房（含预售）突破4亿 元，影片《水饺皇后》《猎金·游戏》《幽灵公主》暂列前三名。 | 幽灵公主 | 3901.36 | 9.8% | 39.5 | 6.0 | | --- | --- | --- | --- | --- | | 2025-05-01上映 | | | | | | 雷霆特攻队* | 3768.87 | 9.4% | 44.7 | 5.3 | | 2025-04-30上映 | | | | | | 人生开门红 | 3652.88 | 9.1% | 39.6 | 3.9 | | 2025-05-01上映 | | | | | | ...

Core Insights - The film market in China experienced a consumption boom during the "May Day" holiday, with the first day box office reaching 183 million and total attendance hitting 4.577 million [2] - The "May Day" holiday saw the launch of the "Taste of Time" market by Wanda Film, integrating food, traditional crafts, and film experiences across multiple cities [4][6] - The "Film + Cultural Tourism" integration model is becoming a key direction for exploring new consumption scenarios, supported by government initiatives [4][6] Box Office Performance - As of May 1, the first-day box office for the 2025 "May Day" period reached 183 million, with total screenings at 482,000 and total viewers at 4.577 million [2] - By May 2, the total box office for new films surpassed 300 million, with films like "The Dumpling Queen" and "Life Opens the Door" leading the charts [2] Market Activities - The "Taste of Time" market attracted large crowds, featuring local delicacies and interactive cultural activities, enhancing the overall consumer experience [4][6] - The event is part of Wanda's "Film + Tourism" project, which aims to create immersive consumption experiences by combining cinema with local culture and cuisine [6] Strategic Initiatives - Wanda Film is actively exploring new paths to convert viewing traffic into cultural tourism consumption, launching the "Film + Tourism" project to enhance audience engagement [6] - The project aims to create a multi-dimensional entertainment experience by linking cinema with local tourism and cultural features, promoting high-quality development in the film and tourism industries [6]