Core Insights - The Chinese film market experienced a strong start in 2026 with a total box office of 736 million yuan and 18.573 million admissions during the New Year's holiday period [1][3] - The 2025 film market showed significant recovery, achieving a total box office of 51.832 billion yuan and 1.238 billion admissions, with both metrics increasing by over 20% year-on-year [2][4] Market Performance - The New Year's box office was driven by a mix of new and returning films, including popular titles like "Zootopia 2" and "Avatar 3," alongside over ten new releases across various genres [3] - The 2025 film market saw a notable head effect, with four films surpassing 3 billion yuan and eight films exceeding 1 billion yuan in box office revenue [4] - Animation films, particularly "Ne Zha," significantly contributed to the box office, with 57 animated films generating over 25 billion yuan in total revenue [4] Audience Trends - The market is witnessing a structural issue characterized by high concentration at the top and a decline in mid-tier films, indicating a shift in the effectiveness of traditional blockbuster models [5] - The contribution of third and fourth-tier cities to the national box office reached its highest level in five years, reflecting a growing audience base and increased participation from new and low-frequency viewers [4] Upcoming Releases - Following the New Year's period, the focus shifts to the upcoming Spring Festival, with confirmed films including "Boonie Bears: Year of the Bear" and "Fast and Furious 3," indicating a competitive landscape [6] Future Outlook - The industry faces the challenge of continuously attracting audiences, necessitating a balance between genre maturity, emotional resonance, and market sustainability [7] - The Chinese film market has a solid foundation and promising prospects, with expectations for growth through optimized content supply and diverse audience demands [8]

2026.01. 03 本文字数：705，阅读时长大约2分钟 微信编辑 | 夏木 第 一 财 经 持 续 追 踪 财 经 热 点 。 若 您 掌 握 公 司 动 态 、 行 业 趋 势 、 金 融 事 件 等 有 价 值 的 线 索 ， 欢 迎 提 供 。 专 用 邮 箱 ： bianjibu@yicai.com （注：我们会对线索进行核实。您的隐私将严格保密。） 本次元旦档有多部题材丰富的影片新片上映，涵盖悬疑、动作、温情、动画等多种类型，但大多数新 品表现平平。 本次元旦档票房排名前2的并不是新上映的片子。《疯狂动物城2》上映于2025年11月，此前，刚上 映六天，《疯狂动物城2》便斩获20亿元票房，不仅将前作纪录远远甩在身后，更一举登顶中国影史 进口动画票房冠军。截至目前，该影片票房已破42亿元，已进入中国影史票房榜前十。 《阿凡达3》则上映于2025年12月，从目前数据来看，《阿凡达3》表现不及前作《阿凡达·水之 道》，2025年度全球票房冠亚军已被两部动画续作《哪吒2》和《疯狂动物城2》包揽。 与往年相比，今年元旦档的票房不温不火。远低于2024年的15亿元，但也远高于2025年的3亿元。 今年虽然 ...

Group 1 - The total box office revenue for China's film industry in 2025 reached 51.832 billion yuan, representing a year-on-year growth of 21.95% [1] - The number of moviegoers in urban cinemas was 1.238 billion, with a year-on-year increase of 22.57% [1] - Domestic films generated a box office of 41.293 billion yuan, accounting for 79.67% of the total box office [1] Group 2 - A total of 7,219 new screens were added in urban cinemas, bringing the total number of screens to 93,187 [1] - There were 264 rural digital cinema lines conducting public film screenings, with 44,000 screening teams [1] - The total number of public film screenings reached 8.01 million, with story films accounting for 5.07 million screenings and educational films for 2.9 million [1] Group 3 - The total number of films produced in 2025 was 764, including 511 story films [1] - There were 51 films that surpassed 100 million yuan at the box office, with 33 of them being domestic films [1] - The top ten films by box office included eight domestic films and two imported films, with "Ne Zha" leading the list [1] Group 4 - Eight films achieved a box office of over 1 billion yuan, with "Ne Zha" leading at over 15.4 billion yuan, accounting for nearly 30% of the total box office [2] - Four of the top ten films were animated, indicating a significant growth in the animation film sector [2] - The film market in 2025 showed steady progress amidst structural adjustments, with several key release periods exceeding expectations [2]

Core Insights - The 2025 Chinese film market shows a positive trend driven by blockbuster films and strong IPs, indicating growth potential despite ongoing structural adjustments [2] - The total box office for 2025 reached 51.832 billion, with total audience attendance at 1.238 billion, both showing over 20% growth compared to the previous year [2] - The market still has room for development, necessitating a new balance between genre maturity, emotional resonance, and market sustainability [2] Box Office Performance - The top 10 films in 2025 included 4 films surpassing 3 billion and 8 films exceeding 1 billion, indicating a concentration of success among a few titles [2] - The proportion of domestic films in the box office slightly increased, but the number of domestic films earning between 1-5 billion and 5-10 billion saw a significant decline compared to last year, highlighting a "head concentration and waist collapse" issue [2] Regional Trends - The trend of film consumption in lower-tier cities has strengthened, with the contribution from these markets reaching the highest level in five years [3] - The proportion of new and low-frequency users has increased year-on-year, expanding the coverage and depth of film consumption [3] Animation Film Highlights - Animation films emerged as a significant highlight in 2025, with 57 films contributing over 25 billion to the total box office, driven by key titles like "Ne Zha" and "Zootopia 2" [3] - The audience base for animation films is broadening, with young users aged 18-30 remaining highly active, while viewers aged 30 and above continue to support box office performance [3] IP Influence - The influence of IP in animation films remains high, with notable pre-sale capabilities and repeat viewing rates exceeding market averages [4] - Films like "Ne Zha" and "Demon Slayer: Mugen Train" demonstrated strong repeat viewing characteristics, while "Luo Luo Mountain Little Monster" innovated in themes and expressions, appealing to adult audiences [4] Evolving Audience Preferences - The film market reflects ongoing changes in audience aesthetics and consumption habits, with domestic films shifting from grand narratives to more relatable perspectives [4] - The box office for superhero films has significantly declined, with a noticeable drop in their social and family viewing attributes since 2020, indicating a need for new stories to sustain IP vitality [4] Market Outlook - The 2025 film market maintained steady progress amid structural adjustments, with several key release periods exceeding expectations and setting new records [5] - The traditional "blockbuster model" is no longer a guaranteed success, prompting industry professionals to adapt to changing audience preferences [5] - The Chinese film market has a solid audience foundation and broad growth prospects, with future challenges centered on creating content that resonates with diverse viewer preferences [5]

本报讯（记者 孙佳音）国家电影局数据显示，2025年中国电影票房518.32亿元，同比上涨21.95%；观 影人次12.38亿，同比上涨22.57%。其中国产片票房412.93亿元，全年大盘占比79.67%。年度票房前十 名的影片分别为《哪吒之魔童闹海》《疯狂动物城2》《唐探1900》《南京照相馆》《731》《浪浪山小 妖怪》《捕风追影》《封神第二部：战火西岐》《熊出没·重启未来》《阿凡达3》，其中国产片占据八 席，进口片占据两席。 根据猫眼专业版数据，全年共有八部电影票房破十亿，年度票房冠军《哪吒之魔童闹海》以超154亿元 的超高成绩遥遥领先。此外，年度票房前十名的影片中，有四部是动画电影，在《哪吒之魔童闹海》 《疯狂动物城2》等重点影片带动下，2025年动画电影总票房实现飞跃式增长。猫眼娱乐市场分析师赖 力表示，2025年电影市场在结构调整中保持了稳中有进的发展态势，表现超出预期，给行业和观众们带 来了惊喜。同时，市场冷热不均的现象依然严峻，传统意义上的"大片模型"不再是票房的绝对保障，这 些变化也给从业者带来了新的启示。 ...

从整体表现来看，2025年中国电影市场在多重因素影响下实现大幅回暖。全年总票房达到518.32亿，总 观影人次12.38亿，对比去年均有超20%的涨幅。全年各项市场数据及用户画像均较大程度上受到《哪 吒之魔童闹海》单片的影响。 新浪科技讯 1月1日午间消息，猫眼研究院发布《2025中国电影市场数据洞察》（以下简称《洞 察》）。《洞察》显示，2025年中国电影市场在结构调整中呈现出积极态势，头部影片带动，强IP影片 助推，为市场注入增长动力。与此同时，中国电影市场仍有发展空间。猫眼研究院认为，面对市场和观 众喜好的不断变化，需要在类型成熟度、情绪共鸣能力和市场可持续性之间建立新的平衡。 从整体表现来看，2025年中国电影市场在多重因素影响下实现大幅回暖。全年总票房达到518.32亿，总 观影人次12.38亿，对比去年均有超20%的涨幅。全年各项市场数据及用户画像均较大程度上受到《哪 吒之魔童闹海》单片的影响。 从票房分布来看，2025年电影市场在规模修复的同时结构也在逐步调整。全年票房TOP10新片中，4部 超30亿，8部超10亿。全年国产片票房占比略高于去年，10亿+国产新片数量与去年持平，但1-5亿及5- ...

Core Insights - The Chinese film industry is projected to achieve a box office of 51.832 billion yuan in 2025, representing a year-on-year increase of 21.95% [1] - The total number of moviegoers is expected to reach 1.238 billion, marking a year-on-year growth of 22.57% [1] - Domestic films are anticipated to generate a box office of 41.293 billion yuan, accounting for 79.67% of the total market [1] Box Office Performance - A total of 511 feature films were produced in 2025, with 51 films surpassing the 100 million yuan mark at the box office [1] - The top ten films of the year include eight domestic films and two imported films, with "Ne Zha" leading the box office with over 15.4 billion yuan, representing nearly 30% of the total box office [1] - Four of the top ten films are animated, indicating a significant growth in the animation film sector driven by key releases [1] Market Trends - The film market in 2025 maintained a steady yet progressive development amidst structural adjustments, with several blockbuster films exceeding expectations and setting new records [2] - The traditional "blockbuster model" is no longer a guaranteed success for box office performance, highlighting a shift in market dynamics that presents new insights for industry professionals [2]

Core Insights - The Chinese film market is projected to reach a box office of 51.832 billion yuan in 2025, representing a year-on-year increase of 21.95% [1][3] - The number of moviegoers is expected to hit 1.238 billion, with a year-on-year growth of 22.57% [1][3] - Domestic films are anticipated to generate 41.293 billion yuan, accounting for 79.67% of the total box office [1][3] Box Office Performance - A total of 511 feature films are expected to be produced in 2025, with 51 films surpassing 100 million yuan at the box office [1][3] - The top ten films by box office revenue include eight domestic films and two imported films, with "Nezha: The Devil's Child" leading at over 15.4 billion yuan [1][3] - Eight films are projected to exceed 1 billion yuan in box office revenue, with animated films showing significant growth [1][3] Market Trends - The film market is experiencing steady development amidst structural adjustments, with several key release periods exceeding expectations due to blockbuster films [2][4] - The traditional "blockbuster model" is no longer a guaranteed success for box office performance, indicating a shift in market dynamics [2][4] - The uneven performance across the market remains a significant challenge, prompting new insights for industry professionals [2][4]