据灯塔专业版数据，截至10月4日12时40分，2025年国庆档电影总票房（含预售）突破10亿元。《志愿 军：浴血和平》《731》《刺杀小说家2》《浪浪人生》《震耳欲聋》暂列票房榜前五名。 多家上市公司布局 值得注意的是，今年国庆档影片背后不乏上市公司身影。《刺杀小说家2》为华策影视主投作品，其他 出品方包括猫眼娱乐、中国电影等。《三国的星空第一部》由果麦文化、光线影业等出品。《浪浪人 生》出品方包括猫眼娱乐、中国电影、万达电影、横店影视等。《志愿军：浴血和平》出品方包括中国 电影、博纳影业。 猫眼娱乐市场分析师赖力对中国证券报记者表示，作为今年最后一个拥有较长节假日加成的大档期，国 庆档的重要性不言而喻，不仅对于下半年的票房大盘，乃至全年的票房抬升都有至关重要的作用。今年 国庆档由于叠加了中秋节假期，因此比以往多一天，对于国庆档新片走出长尾效应也具备利好作用。 今年国庆档影片类型丰富，涵盖奇幻、动作、战争、剧情等多种类型，满足了不同观众群体的观影需 求。档期长达八天，为票房增长提供了更长的时间窗口。多部影片背后均有上市公司参与出品，各地也 陆续推出电影激励政策，从供给端激发行业活力。市场分析认为，在多元化内容 ...

Core Insights - The 2025 National Day holiday film market is showing strong pre-sale performance with over 68 million yuan in pre-sale box office as of September 28, 2023, with nine new films participating [1] - The diversity of film genres, including fantasy, action, war, and drama, caters to various audience preferences, enhancing the potential for box office growth during the extended eight-day holiday period [1][4] - The presence of listed companies in film production and local government incentives are stimulating industry vitality and investment [1][4] Film Performance - The crime film "Thunderous" leads the pre-sale box office, while "Assassination of the Novelist 2" emphasizes visual experience with over 700 IMAX screenings on its opening day [2] - Audience demographics show that "Volunteers: Blood and Peace" attracts a significant older audience, while "Wandering Life" appeals to younger viewers in first-tier cities [2][3] - The trend of sequels and IP development is evident, with "Volunteers: Blood and Peace" being the concluding part of a trilogy and "Assassination of the Novelist 2" as a follow-up to a successful commercial film [3] Market Trends - More than ten films are scheduled for the National Day holiday, with notable participation from listed companies such as Huace Film & TV and Maoyan Entertainment [3] - Analysts indicate that the pre-sale performance reflects a stable market heat, with a focus on film diversity and content depth, suggesting a positive outlook for box office performance [3] - Various regions have introduced film incentive policies to support script development, distribution, and talent cultivation, further enhancing industry investment and innovation [4]