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“燕云”开年爆火:杭州文化出海强势突围
Mei Ri Shang Bao· 2026-01-23 05:52
Core Insights - The game "Yan Yun Shi Liu Sheng" has achieved remarkable success in the global market, with over 15 million overseas players within a month of its launch, highlighting a shift from "Chinese products going global" to "Chinese narratives going global" [2][3][4] Group 1: Game Performance and Cultural Impact - "Yan Yun Shi Liu Sheng" reached 500,000 players within 40 minutes of its PC and PS launch and topped the App Store free game charts in over 50 markets within 24 hours of its mobile launch [2] - The success of "Yan Yun Shi Liu Sheng" is part of a broader trend, with another game, "Black Myth: Wukong," projected to sell over 28 million copies and generate sales of 9 billion yuan by the end of 2024 [2][4] - The games reflect a new phase in China's gaming industry, focusing on telling Eastern stories through a cultural lens rather than merely catering to Western aesthetics [4][5] Group 2: Government Support and Business Environment - The success of "Yan Yun Shi Liu Sheng" is attributed to Hangzhou's favorable business environment and comprehensive industrial ecosystem, which includes talent attraction and innovation support policies [6][19] - Hangzhou has implemented various supportive policies for the gaming industry, including financial incentives and streamlined processes for game approvals, contributing to a significant increase in the number of games approved [20][28] - The city has established key platforms and international exchange events to support technology development and international exposure for gaming projects [21] Group 3: Cultural Heritage and Modern Expression - Hangzhou's rich cultural heritage, including Song Dynasty culture and other historical resources, provides a unique foundation for game development, allowing creators to draw inspiration from local history [22][23] - "Yan Yun Shi Liu Sheng" incorporates extensive historical research, recreating significant cultural artifacts and events, thus creating an interactive digital museum of Chinese culture [23][24] - The games have successfully bridged cultural gaps, allowing global players to engage with Chinese narratives and traditions, transforming them into a universal language of understanding [24] Group 4: Real-World Impact and Future Directions - The success of these games has extended beyond the virtual realm, positively impacting local tourism and the esports industry, aligning with Hangzhou's policies to integrate gaming with cultural tourism [25][26] - High-profile esports events are being organized in Hangzhou, enhancing the city's global influence and driving related industry growth [26] - The experiences from "Yan Yun Shi Liu Sheng" and "Black Myth: Wukong" provide valuable insights for China's cultural export strategy, emphasizing the importance of cultural identity and technological innovation in the gaming sector [27][28]