宋元烟火未散，非遗古韵悠长。泉州，这座集"神仙属地"的灵秀与"非遗之城"的厚重于一身的世界文化遗产城市，既有清源山老君岩的道法自然、真武庙的 海丝古韵，又有南音袅袅、簪花簇簇的非遗浪漫，堪称新春寻福探韵的绝佳目的地。当千年文脉遇上数字经济新浪潮，一场跨越次元的文旅盛宴正式启幕！ 作为国风修仙题材标杆之作的《寻道大千》，项目组将江口码头、文兴渡宝箧印经式石塔、传统建筑构件"滴水兽"等泉州的经典地标和人文内涵数字化，并 植入到不同的场景和内容中。其中，"滴水兽"化身寻道新神兽，提供好运"BUFF"保佑玩家对局，这也正好契合了"滴水兽"背后迎福纳祥的美好寓意。 《时光大爆炸》则以轻量化玩法为载体，以国家级非物质文化遗产蟳埔簪花围为灵感来源，设计了主角皮肤和头像框，让玩家在游戏里也能感受簪花围的魅 力。而在主打国风经营题材的《叫我大掌柜》中，三七互娱则聚焦泉州宋元时期"东方第一大港"的历史底蕴与市井烟火，并推出了以联合国教科文组织人类 非物质文化遗产"南音"为设计灵感的角色定制皮肤。 值得一提的是，三七互娱、延趣游戏结合游戏载体与AI技术，打造了一幅"泉游·好运地图"。在三款游戏的首页，以及清源山、真武庙、蟳埔村、文 ...

专家表示，从文化发展与产业融合的视角看，地方文旅与这些头部数字IP的共创，正成为一种可复制、 可升级的合作范式，为文旅资源的数字化活化提供了具有参照意义的实践路径。 此次联动选取了丝绸之路上的两大"马文化"实体遗产，分别是集历史军事底蕴与自然奇观于一体的张 掖，以及承载生物基因与传奇想象的新疆汗血宝马基地，进行了一次深度的文化资源数字化整合，提炼 出"山河气魄、战神精神、天马风骨"三重精神内核，并最终凝练为"九州神骏"系列年度幻兽形象。三方 将以此幻兽为核心载体，推出系列年度宣传纪录片，依托富有张力的影像语言与数字技术，系统整合丝 路沿线"马"文化遗产资源，探索数字IP与实体文旅的创新表达路径，旨在携手塑造具有时代气息的"中 华天马"文化标识。 中国经济网北京1月28日讯（记者 成琪）随着甲辰马年临近，蕴含"龙马精神""马到成功"等吉祥寓意 的"马文化"热度攀升，已成为文旅市场的重要主题。各地相继推出系列化、场景化的"马"主题文旅活 动，而在数字空间，一场跨越地域、联结虚实的文化共创也正在展开——网龙网络公司旗下经典游戏IP 《魔域》，联合甘肃张掖，以及新疆汗血宝马基地，以"水墨绘山河，神骏踏世来"为核心主题 ...

Core Insights - The game "Yan Yun Shi Liu Sheng" has achieved remarkable success in the global market, with over 15 million overseas players within a month of its launch, highlighting a shift from "Chinese products going global" to "Chinese narratives going global" [2][3][4] Group 1: Game Performance and Cultural Impact - "Yan Yun Shi Liu Sheng" reached 500,000 players within 40 minutes of its PC and PS launch and topped the App Store free game charts in over 50 markets within 24 hours of its mobile launch [2] - The success of "Yan Yun Shi Liu Sheng" is part of a broader trend, with another game, "Black Myth: Wukong," projected to sell over 28 million copies and generate sales of 9 billion yuan by the end of 2024 [2][4] - The games reflect a new phase in China's gaming industry, focusing on telling Eastern stories through a cultural lens rather than merely catering to Western aesthetics [4][5] Group 2: Government Support and Business Environment - The success of "Yan Yun Shi Liu Sheng" is attributed to Hangzhou's favorable business environment and comprehensive industrial ecosystem, which includes talent attraction and innovation support policies [6][19] - Hangzhou has implemented various supportive policies for the gaming industry, including financial incentives and streamlined processes for game approvals, contributing to a significant increase in the number of games approved [20][28] - The city has established key platforms and international exchange events to support technology development and international exposure for gaming projects [21] Group 3: Cultural Heritage and Modern Expression - Hangzhou's rich cultural heritage, including Song Dynasty culture and other historical resources, provides a unique foundation for game development, allowing creators to draw inspiration from local history [22][23] - "Yan Yun Shi Liu Sheng" incorporates extensive historical research, recreating significant cultural artifacts and events, thus creating an interactive digital museum of Chinese culture [23][24] - The games have successfully bridged cultural gaps, allowing global players to engage with Chinese narratives and traditions, transforming them into a universal language of understanding [24] Group 4: Real-World Impact and Future Directions - The success of these games has extended beyond the virtual realm, positively impacting local tourism and the esports industry, aligning with Hangzhou's policies to integrate gaming with cultural tourism [25][26] - High-profile esports events are being organized in Hangzhou, enhancing the city's global influence and driving related industry growth [26] - The experiences from "Yan Yun Shi Liu Sheng" and "Black Myth: Wukong" provide valuable insights for China's cultural export strategy, emphasizing the importance of cultural identity and technological innovation in the gaming sector [27][28]

Group 1 - The "2025 NARAKA: BLADEPOINT Carnival" in Shenzhen showcased a dual main venue model combining global esports events with immersive street parties, injecting new momentum into the cultural and tourism industry of the Guangdong-Hong Kong-Macao Greater Bay Area [1] - The "NARAKA: BLADEPOINT World Championship" (referred to as "Jie Cup") took place from December 20 to 21, featuring top teams from around the world, with the SR team winning the annual championship trophy [1] - The concurrent "Jie Ri Party" attracted significant foot traffic, with the event area becoming a popular landmark in Shenzhen's CBD, featuring interactive installations and merchandise sales [1] Group 2 - The integration of esports and urban consumption was a highlight, with ticket holders gaining access to exclusive discounts and experiences in the Nanshan business district, enhancing the local cultural atmosphere [2] - The event saw impressive metrics, with 10,000 tickets sold within 5 minutes and a 34% increase in foot traffic at the event venue compared to the previous Saturday, demonstrating the strong appeal of the NARAKA IP [2] - This "game + cultural tourism" initiative not only received market recognition but also significantly boosted local consumption, providing a successful model for activating business economies through cultural events [2] Group 3 - The deep integration of gaming and cultural tourism aligns with Shenzhen's strategic direction for high-quality development in the gaming industry, aiming to establish itself as a leading global gaming innovation hub by 2027 [3] - The successful hosting of the NARAKA esports event in Shenzhen reflects the city's commitment to the "game +" development plan, facilitating the implementation of innovative applications in digital competition and smart arenas [3]

Core Insights - The collaboration between 37 Interactive Entertainment and the Wuhu Municipal Party Committee has launched a new version of the game "Time Explosion," integrating Anhui culture into digital platforms, marking a significant step in the digital dissemination of local culture [1][2] Group 1: Cultural Integration - The game "Time Explosion" features a theme of civilization evolution, aligning with Wuhu's historical significance, and creates a digital representation of the city's cultural heritage [2] - Players can experience the historical richness of Wuhu by engaging in trade simulations and exploring the spirit of Anhui merchants, emphasizing values such as integrity and ethical business practices [2][3] - The incorporation of Huangmei Opera elements, including exclusive skins and performances of classic works, aims to attract younger audiences and promote traditional art forms in a modern context [2][3] Group 2: Interactive Engagement - An interactive quiz activity called "Wuyin Transmission" has been introduced to enhance player engagement, allowing them to learn about Wuhu's history and Huangmei Opera while earning rewards [3] - The promotional video released online has generated significant user interest, showcasing a model of collaboration between government guidance and corporate leadership in cultural dissemination [3] Group 3: Technological Empowerment - 37 Interactive Entertainment employs advanced technologies such as AIGC, dynamic capture, and big data to create a diverse cultural dissemination matrix, enhancing the representation of Anhui culture [7] - The company emphasizes a deep exploration of cultural content through field research and in-depth analysis, ensuring that cultural symbols are presented authentically rather than superficially [7] Group 4: Broader Impact - The integration of traditional culture with modern technology demonstrates that they can coexist and enhance each other, fostering cultural confidence among younger generations [8] - The digital empowerment of cultural dissemination not only revitalizes the "Wuyin Business Tide" but also allows Anhui culture to shine in the contemporary era [8]

Core Insights - The article highlights the integration of digital technology and cultural industries, particularly focusing on the gaming sector as a platform for innovative transmission and dissemination of traditional culture [1][5][6] Group 1: Cultural Integration through Gaming - The game "Conquer" by Wanglong has launched a new profession "Hero" and an annual expansion pack "Heroic Spirit," incorporating elements of Dunhuang art into its gameplay, thus creating a digital representation of the Silk Road [1][3] - The game allows players to engage in immersive tasks that transform them from mere observers of history to active participants in Silk Road civilization [3][5] Group 2: Innovative Cultural Transmission - This design breaks the traditional one-way model of cultural dissemination, enabling a dynamic transformation of Dunhuang culture through playable digital scenes, thus broadening its reach [5][6] - The integration of "gaming + cultural tourism" is emerging, with initiatives like "reservation for expansion pack unlocking physical tickets," effectively converting players' virtual cultural interests into real-world experiences [6] Group 3: Global Cultural Influence - As a significant player in enhancing national cultural soft power, the game "Conquer" has been instrumental in showcasing Chinese cultural elements globally since its launch in 2004 [6][8] - Successful cultural products like "Black Myth: Wukong" indicate a shift in cultural storytelling consumption and demonstrate China's capability to create globally resonant cultural products [8]

Core Insights - Guangzhou is emerging as a new hotspot for gamers, driven by favorable policies and events that attract young consumers [2][6] Group 1: Event Highlights - The first Kuro Games Carnival in Guangzhou attracted thousands of fans, with nearly half expected to come from outside Guangdong, boosting local hospitality and dining sectors [2][4] - The carnival featured immersive experiences with popular game IPs like "Mingchao" and "Zhanduopami," creating a strong connection between online and offline gaming communities [3][5] Group 2: Cultural Integration - The event showcased collaborations between traditional culture and gaming, with activities like woodblock printing and gold lacquer techniques led by national intangible cultural heritage representatives [5] - The integration of gaming IPs with cultural elements demonstrated the strong consumer pull of the "game+" economy, enhancing the appeal of the event [5] Group 3: Policy Support and Future Outlook - Guangdong's policies promoting the integration of gaming with tourism and other industries are expected to foster new consumption patterns and stimulate local economic activity [7][6] - The summer season is identified as a key period for attracting young consumers, with multiple gaming events planned to create new consumption scenarios [7]

Group 1 - The National Press and Publication Administration approved 147 domestic games and 11 imported games, indicating a normalization in the issuance of game licenses, which is expected to drive demand in the gaming industry [1] - Major companies like Tencent and NetEase have key products in the approved list, with Tencent's "Crossfire: Rainbow" and NetEase's "No Master Star Abyss" set to enhance their market presence [1] - The upcoming summer season is anticipated to see a surge in new game launches, boosting the overall sector's activity [1] Group 2 - Gansu Provincial Department of Culture and Tourism partnered with NetEase's single-player game "Return to Tang" to promote the digital representation of historical culture, exemplifying the integration of gaming and cultural tourism [2] - The collaboration follows the success of "Black Myth: Wukong," which significantly increased tourism interest in Shanxi Province, showcasing the potential of games to drive local tourism [2] - This partnership may establish a closed-loop model of "game development - cultural tourism linkage - game derivatives" for future projects [2] Group 3 - The daily active users (DAU) for "Metro Escape" mode in "Peacekeeper Elite" surpassed 37 million during the May Day holiday, indicating strong engagement and market validation for the battle royale genre [3] - This performance highlights a shift in the gaming investment landscape, where the focus is moving from channel dominance to content quality [3] - The gaming industry has experienced significant fluctuations in 2023, with investors increasingly concerned about balancing DAU and profit margins [3]

Core Insights - The integration of gaming and cultural tourism has become a popular trend, with successful examples like "Follow Monkey King to Tour Shanxi" and the collaboration between "Genshin Impact" and the Sanxingdui Museum attracting significant visitor numbers [1][2] - Chengdu High-tech Zone's digital cultural and creative industry has surpassed 100 billion yuan in scale, showcasing a thriving ecosystem with leading enterprises and popular IPs [2] Group 1: Industry Development - The "game + cultural tourism" model is a new consumption scene favored by young people, driving the development of the cultural tourism industry [1] - Chengdu High-tech Zone has established a digital cultural and creative park focusing on animation, film, and gaming, housing 64 companies and employing around 6,000 people [1][2] Group 2: Policy and Support - Chengdu High-tech Zone has implemented policies to support the digital cultural industry, offering up to 5 million yuan in funding for game development, esports events, and international distribution [2] - The introduction of innovation platforms like the Sichuan Game Innovation Development Center provides policy and technical support for the digital cultural industry [2] Group 3: Future Plans - Future initiatives include expanding professional park spaces, enhancing talent development, and creating a cultural resource platform to support the incubation of local cultural IPs [3] - The focus will be on developing high-level technical platforms and optimizing the environment for the digital cultural industry [3]

Core Insights - The eighth Digital China Construction Summit was successfully held in Fuzhou, with NetDragon participating as a strategic partner for the eighth consecutive year [1][3] - NetDragon showcased its digital technology advantages in the fields of digital culture and tourism, and digital education, becoming one of the most popular exhibition areas at the summit [1][5] Digital Culture and Tourism - NetDragon focused on creating a "Digital Culture and Tourism Demonstration Zone" and a "Digital Education Experience Zone," presenting over ten innovative applications and solutions that integrate AI, VR, and AR technologies [2] - The company aims to leverage its technological strengths to enhance the digital transformation of the cultural and tourism industry in Fujian, promoting the integration of gaming and cultural tourism [5][12] - A special plan titled "Digital Mountain and Sea: New Life for Fujian Tourism through Gaming" was initiated to establish a digital cultural tourism model in Fujian [8][10] Digital Education - NetDragon has expanded its digital education footprint globally, covering over 200 million classrooms and benefiting more than 150 million users [16] - The company is actively responding to the "Belt and Road" initiative by promoting international cooperation in vocational education, with projects successfully launched in countries like Thailand and Singapore [16][17] - During the summit, NetDragon showcased various advanced digital education products and solutions, emphasizing its commitment to integrating education with industry [18][21]