Core Viewpoint - The article discusses the evolving consumer behavior of men, particularly in the gaming and tech accessory market, highlighting the significance of high-end gaming peripherals like keyboards, controllers, and RGB lights in their spending habits [4][84]. Group 1: Market Overview - The Chinese keyboard market is projected to reach approximately 15 billion yuan by 2025, with expectations to double to 30 billion yuan within five years [88]. - The gaming controller market in China is emerging rapidly, with sales exceeding 4 million yuan in a single day following the launch of a popular game, and an estimated market size of over 3 billion yuan by the end of the year [90][91]. - High-end products in the gaming peripheral market contribute significantly to sales, with around 15% of sales volume accounting for nearly 30% of total revenue [92]. Group 2: Product Characteristics - Keyboards are increasingly valued for their weight and sound quality, with heavier models becoming a trend among enthusiasts, often referred to as "aluminum bricks" [24][31]. - The sound produced by keyboards has shifted from loud mechanical sounds to more refined tones, with terms like "HiFi" being used to describe the auditory experience [39][41]. - Controllers are less versatile than keyboards but are tailored for specific gaming experiences, leading to a diverse range of high-end options that cater to different gaming styles [46][52]. Group 3: Consumer Behavior - The desire for customization and personalization drives men to invest heavily in gaming peripherals, with many willing to pay premium prices for unique and high-quality products [103][148]. - The gaming accessory market reflects a broader trend of men seeking hobbies that allow for deep engagement and modification, similar to interests in fishing or photography [140][141]. - The emotional value associated with high-end gaming peripherals is significant, as they provide a sense of control and nostalgia, allowing consumers to reconnect with their inner child [155].

Core Viewpoint - The article discusses the growing consumer market for gaming peripherals, specifically focusing on keyboards, game controllers, and RGB lighting, highlighting the increasing demand and evolving preferences among male consumers [3][60]. Group 1: Market Overview - The Chinese keyboard market is projected to reach approximately 15 billion yuan by 2025, with expectations to double to 30 billion yuan within five years [84]. - The game controller market in China is emerging rapidly, with sales exceeding 4 million yuan in a single day following the launch of a popular game, and an estimated market size of over 3 billion yuan by the end of the year [85][87]. - High-end products in the gaming peripheral market contribute significantly to sales, with less than 15% of sales volume accounting for nearly 30% of revenue [88]. Group 2: Product Insights - Keyboards are described as essential tools for both work and gaming, with a focus on weight and sound quality becoming key differentiators in the market [15][29]. - Game controllers are less versatile than keyboards but are tailored for specific gaming experiences, leading to a demand for customizable features [42][53]. - RGB lighting has become a significant aspect of gaming setups, with high-end products focusing on synchronization and visual effects, enhancing the overall gaming experience [60][67]. Group 3: Consumer Behavior - Male consumers are increasingly willing to invest in high-end gaming peripherals, driven by a desire for customization and personal expression [100][146]. - The phenomenon of "geek culture" is influencing purchasing decisions, with consumers drawn to both mainstream brands and niche products that offer unique features [91][96]. - The emotional value associated with high-end gaming peripherals is significant, as they provide a sense of identity and fulfillment for consumers [112][155].

男人消费力不如狗的今天，怎么从直男裤兜里掏钱，一直是各大厂家头疼的问题。 然而，即使是编辑部里每天吃社区食堂，喝6块钱大绿棒子的"铁公鸡"中年人老G—— 在背地里，也有一个挥金如土的爱好：收集键盘、手柄和rgb灯。 俗话说，再冷酷的男人，心里也有一座名叫"电竞屋"的耶路撒冷。 而键盘、手柄和rgb灯，则是坐落在城市中心的三位教皇。 直男宝藏：要么能响，要么能亮 键盘、手柄和rgb灯，是外人眼里的"网吧小伙标配"。 只要提起，就立刻想到郊区网吧里缭绕的烟雾，和"网管15号拿瓶冰红茶！"的叫喊。 然而，再平价的产品线，上面也有旗舰款坐镇。 只要钱到位，昔日里的网吧"大秧歌"套装就能摇身一变，成了狠狠收割"老G们"的，工艺品级别的三件套。 图源小红书用户@Michaelexclamationmark 键盘——打工人的义肢、游戏人的第三只手。 对于普通人来说，一款好键盘的评价标准无非是手感好、回弹快，如果外观好看一点那就更加分了。 但要问老G这样在"三件套"圈子纵横已久的中年人，键盘最重要的特质是什么？ 他会毫不犹豫地告诉你：重量 图源小红书用户@小树熊 普通键盘和笔记本的键盘，为了节省成本和缩小体积，一般采用塑料外 ...

从职业联赛诞生的电竞外设，自然也会有不小的关注度。6月29日，电竞外设品牌ZYNOO推出其最新磁 轴键盘Y65系列。ZYNOO首席品牌官李君表示，ZYNOO品牌诞生于电竞职业联赛，并希望通过技术创 新助力职业选手，解构职业赛场的经验和需求，为全民玩家带来更好的设备体验。 此外，佳达隆董事长汪大明宣布，佳达隆以全新旗舰轴体"花火轴"作为战略合作的献礼。该轴体采用创 新双驱分体结构与双重封底设计，显著提升HiFi音质表现并完美还原机械轴敲击声感；搭配全新圆形轴 心设计，全方位增强轴体稳定性，为职业选手提供精准可靠的操作体验。同时，"花火轴"结合Gasket结 构及多重声音包方案，将佳达隆轴体标志性的极致顺滑度与卓越HiFi特性深度融合。 佳达隆还推出了全球首款"一体磁轴"。该轴体通过两大技术革命实现突破性进化：一体集成，超精智能 ——采用TMR一体式结构将传感器集成于轴体内部，彻底消除外部零件误差，大幅提升触发精度，且 完美兼容各类复杂键盘结构；特殊磁芯配方——依托自有磁铁研发制造体系，采用稀土永磁材料与特殊 贵金属铸造，赋予轴体极强内矫顽力、一致性与稳定性。 一体磁轴通过双轨封底设计优化HiFi音效与操作稳定性 ...