以下文章来源于凤凰WEEKLY ，作者馍王 凤凰WEEKLY . 有温度、有情感、有趣味的新媒体。 7亿男人的梦想。 作者 | 馍王 编辑 | 凯斯 来源 | 凤凰WEEKLY (ID: phoenixweekly) 男人消费力不如狗的今天，怎么从直男裤兜里掏钱，一直是各大厂家头疼的问题。 然而，即使是编辑部里每天吃社区食堂，喝6块钱大绿棒子的"铁公鸡"中年人老G—— 在背地里，也有一个挥金如土的爱好： 收集键盘、手柄和r gb灯 。 俗话说，再冷酷的男人，心里也有一座名叫"电竞屋"的耶路撒冷。 而键盘、手柄和rg b灯，则是坐落在城市中心的三位教皇。 直男宝藏： 要么能响，要么能亮 键盘、手柄和rg b灯，是外人眼里的"网吧小伙标配"。 只要提起，就立刻想到郊区网吧里缭绕的烟雾，和"网管15号拿瓶冰红茶！"的叫喊。 然而，再平价的产品线，上面也有旗舰款坐镇。 只要钱到位，昔日里的网吧"大秧歌"套装就能摇身一变，成了狠狠收割"老G们"的， 工 艺品级别的三件套 。 图源小红书用户@Mi c h a e l e x c l ama ti o nma r k 键盘——打工人的义肢、游戏人的第三只手。 对于普通人来 ...

Core Viewpoint - The article discusses the evolving consumer behavior of men, particularly in the gaming and tech accessory market, highlighting the significance of high-end gaming peripherals like keyboards, controllers, and RGB lights in their spending habits [4][84]. Group 1: Market Overview - The Chinese keyboard market is projected to reach approximately 15 billion yuan by 2025, with expectations to double to 30 billion yuan within five years [88]. - The gaming controller market in China is emerging rapidly, with sales exceeding 4 million yuan in a single day following the launch of a popular game, and an estimated market size of over 3 billion yuan by the end of the year [90][91]. - High-end products in the gaming peripheral market contribute significantly to sales, with around 15% of sales volume accounting for nearly 30% of total revenue [92]. Group 2: Product Characteristics - Keyboards are increasingly valued for their weight and sound quality, with heavier models becoming a trend among enthusiasts, often referred to as "aluminum bricks" [24][31]. - The sound produced by keyboards has shifted from loud mechanical sounds to more refined tones, with terms like "HiFi" being used to describe the auditory experience [39][41]. - Controllers are less versatile than keyboards but are tailored for specific gaming experiences, leading to a diverse range of high-end options that cater to different gaming styles [46][52]. Group 3: Consumer Behavior - The desire for customization and personalization drives men to invest heavily in gaming peripherals, with many willing to pay premium prices for unique and high-quality products [103][148]. - The gaming accessory market reflects a broader trend of men seeking hobbies that allow for deep engagement and modification, similar to interests in fishing or photography [140][141]. - The emotional value associated with high-end gaming peripherals is significant, as they provide a sense of control and nostalgia, allowing consumers to reconnect with their inner child [155].

Core Viewpoint - The article discusses the growing consumer market for gaming peripherals, specifically focusing on keyboards, game controllers, and RGB lighting, highlighting the increasing demand and evolving preferences among male consumers [3][60]. Group 1: Market Overview - The Chinese keyboard market is projected to reach approximately 15 billion yuan by 2025, with expectations to double to 30 billion yuan within five years [84]. - The game controller market in China is emerging rapidly, with sales exceeding 4 million yuan in a single day following the launch of a popular game, and an estimated market size of over 3 billion yuan by the end of the year [85][87]. - High-end products in the gaming peripheral market contribute significantly to sales, with less than 15% of sales volume accounting for nearly 30% of revenue [88]. Group 2: Product Insights - Keyboards are described as essential tools for both work and gaming, with a focus on weight and sound quality becoming key differentiators in the market [15][29]. - Game controllers are less versatile than keyboards but are tailored for specific gaming experiences, leading to a demand for customizable features [42][53]. - RGB lighting has become a significant aspect of gaming setups, with high-end products focusing on synchronization and visual effects, enhancing the overall gaming experience [60][67]. Group 3: Consumer Behavior - Male consumers are increasingly willing to invest in high-end gaming peripherals, driven by a desire for customization and personal expression [100][146]. - The phenomenon of "geek culture" is influencing purchasing decisions, with consumers drawn to both mainstream brands and niche products that offer unique features [91][96]. - The emotional value associated with high-end gaming peripherals is significant, as they provide a sense of identity and fulfillment for consumers [112][155].

男人消费力不如狗的今天，怎么从直男裤兜里掏钱，一直是各大厂家头疼的问题。 然而，即使是编辑部里每天吃社区食堂，喝6块钱大绿棒子的"铁公鸡"中年人老G—— 在背地里，也有一个挥金如土的爱好：收集键盘、手柄和rgb灯。 俗话说，再冷酷的男人，心里也有一座名叫"电竞屋"的耶路撒冷。 而键盘、手柄和rgb灯，则是坐落在城市中心的三位教皇。 直男宝藏：要么能响，要么能亮 键盘、手柄和rgb灯，是外人眼里的"网吧小伙标配"。 只要提起，就立刻想到郊区网吧里缭绕的烟雾，和"网管15号拿瓶冰红茶！"的叫喊。 然而，再平价的产品线，上面也有旗舰款坐镇。 只要钱到位，昔日里的网吧"大秧歌"套装就能摇身一变，成了狠狠收割"老G们"的，工艺品级别的三件套。 图源小红书用户@Michaelexclamationmark 键盘——打工人的义肢、游戏人的第三只手。 对于普通人来说，一款好键盘的评价标准无非是手感好、回弹快，如果外观好看一点那就更加分了。 但要问老G这样在"三件套"圈子纵横已久的中年人，键盘最重要的特质是什么？ 他会毫不犹豫地告诉你：重量 图源小红书用户@小树熊 普通键盘和笔记本的键盘，为了节省成本和缩小体积，一般采用塑料外 ...

作为跨境圈知名智能家居大卖，智岩科技启动上市。 5月8日，深圳智岩科技股份有限公司（简称"智岩科技"）在深圳证监局办理辅导备案，由中金公司 （601995）担任辅导机构。 官网显示，智岩科技成立于2017年，总部位于深圳南山区，CEO吴文龙为安克创新（300866）创始人之 一，前安克创新CTO。智岩科技是一家专业从事智能家居产品研发以及上下游供应链优化的高科技企 业，以推动居家生活智慧化为使命，致力于成为智能家居领域的全球领先品牌：以物联网、人工智能、 大数据技术为本，构建大部分智能家居场景的标杆用户体验。 目前智岩产品涵盖智能氛围照明系列、智能小家电系列，依靠自主研发和卓越的品质，产品畅销全球多 个国家和地区，公司旗下智能硬件品牌Govee在全球多个市场占有率长期位于前列。 据了解，Govee主要生产以装饰灯为主的RGB灯具。目前，Govee产品线已基本完善，覆盖电视灯、智 能灯、投影灯、游戏氛围灯、智能灯带、壁灯、吸顶灯、户外灯以及智能家电等产品，适用场景包含聚 会场所、卧室、书房、游戏房、庭院、房屋外墙等。其产品还能通过不同的发光效果营造特定氛围，且 定价基本在20至490美元之间，因此，其产品一出海 ...