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乐可登:始于热爱,归于责任的电竞IP之旅
Xin Lang Cai Jing· 2025-12-31 13:19
专题:2025全球文化IP产业发展大会 2025全球文化IP产业发展大会于2025年12月26—27日在上海举行,主题为"IP无界·智创未来——文化IP 与科技融合的全球化探索"。 成都AG电竞集团董事长乐可登在大会分享中表示,电竞作为当代最具互动性与黏性的数字IP形态之 一,正在从"边缘文化"走向"主流文化"。他以自身十余年经历回顾从电竞硬件品牌到战队IP的打造路 径,强调IP的关键在于独特性、专业性与一致性,以及与用户长期互动所形成的情感资产。 乐可登指出,当城市为电竞荣耀点亮地标、当赛事在鸟巢等场景与大众文化交汇,电竞IP的社会认同便 会被持续放大。他也介绍了对"电竞节"等新作品的构想,希望让更多幕后英雄被看见,让年轻人因为被 打动而形成更广泛的连接与参与,"用时间去积累",让小事情打开通往世界的大门。 以下为发言摘录: 各位领导、各位来宾,大家下午好!今天听了很多关于版权、Web3与技术赋能的分享,我想带来一个 在IP领域相对"年轻"的作品:电竞。很多人会问电竞算不算IP?在我看来,电竞正在经历一个"边缘文 化走向主流文化"的过程,它的核心不是设备、不是比赛本身,而是人与人之间的连接,是情感与社群 的 ...
帝国科技集团与光合星云订立谅解备忘录 拟合作开发AI漫剧呈现电竞IP精神
Zhi Tong Cai Jing· 2025-10-31 13:23
Group 1 - The market size of the animation industry is rapidly growing this year, driven by advancements in AI foundational computing power and the iteration of AI video large models, leading to a new trillion-level market opportunity [1] - AI animation not only achieves quality comparable to traditional digital films but also significantly enhances production efficiency and reduces costs, creating a positive feedback loop that reshapes the IP industry landscape [1] - The company has signed a memorandum of understanding with Guanghe Xingyun Cultural Media Co., Ltd. to develop a series of AI animations based on the exclusive IP of the Nova esports club, focusing on themes such as player career highlights and esports culture [1] Group 2 - Guanghe Xingyun is a pioneer and leader in AI film and television content production in China, having been at the forefront of applying AI in this field since 2021 [2] - The company has become a core supplier of AI content for mainstream platforms such as Hongguo, Tencent Video, and Douyin, leveraging its self-developed AI film and television production pipeline as a competitive advantage [2] - Guanghe Xingyun leads the AIGC creation field with a focus on innovation, significantly improving creative efficiency and quality across various production stages [2]