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电解质水市场
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狂飙180亿!年轻人为何对电解质水上头
Core Insights - Electrolyte water is rapidly gaining popularity among young consumers, potentially replacing traditional mineral water in their shopping carts [1] - Sales of electrolyte water have surged by 150% year-on-year this summer, according to JD Supermarket data [1] - The Chinese electrolyte water market is projected to reach a scale of 18 billion yuan by 2025 [1] - Major players in this market include Yuanqi Forest, Dongpeng, Otsuka, and Danone, with Yuanqi Forest holding nearly 50% of the domestic market share as of April 2025 [1] - Dongpeng's electrolyte water product "Dongpeng Buliang" has achieved remarkable sales, reaching 1.493 billion yuan in the first half of this year, a year-on-year increase of 213.7% [1] Industry Analysis - The high sugar content in electrolyte water, typically ranging from 6 to 10 grams per 100 milliliters, raises health concerns, as a 500-milliliter bottle can contain up to 50 grams of sugar, equivalent to 11 sugar cubes [1] - Excessive intake of electrolytes can also pose health risks, highlighting the need for consumer awareness regarding the consumption of these beverages [1]