白牌产品
Search documents
中国可选消费:大消费渠道脉搏:零食零售春节表现亮眼,引入新模式差异化竞争
Haitong Securities International· 2026-02-25 15:24
Group 1: Market Performance - In 2025, single-store revenue in 40 stores fell by approximately 5% YoY, but gross profit margin increased YoY[2] - During the Chinese New Year, single-store revenue grew nearly 20% YoY, particularly in towns and rural markets, with over 65% of consumers being children and students aged 6-18[2] - The decline in single-store revenue slowed quarter by quarter in 2025, turning positive by Q4 due to factors like the exit of local brands and adjustments in product structure[2] Group 2: Brand Expansion and Operations - Leading snack brands plan to add 6,000 and 10,000 new stores in 2026, with a conservative estimate of at least 5,000 new stores each[9] - The store closure rates for the two leading brands were both below 5%, indicating stable operations[9] - Haoxianglai opened nearly 1,000 stores in January 2026 alone, with expansion expected to accelerate after March[9] Group 3: Competitive Landscape - Penny-saving supermarkets have a gross profit margin higher than bulk snack stores, with initial investments ranging from Rmb 0.8 to 1.5 million depending on the city tier[10] - Convenience stores launched by Yummy Snack have higher gross and net profit margins than both penny-saving supermarkets and bulk snack businesses[11] - The product structure in penny-saving supermarkets includes 65% snacks, with higher margins on daily necessities and fresh foods[10] Group 4: Product Strategy - Increasing the proportion of private label and own-brand products can improve gross margin levels, with own-brand products having the highest margins[12] - Both leading companies have private label product ratios above 30%, but own-brand product ratios remain below 5%[12] - Plans are in place to increase the proportion of own-brand products to enhance gross margins and benefit franchisees[12]