白电龙头

Search documents
产业在线8月空调数据简评:内销平稳外销好转,相对估值历史低位
Guolian Minsheng Securities· 2025-09-22 12:40
Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [8][13]. Core Insights - In August, domestic air conditioner sales remained stable while export declines narrowed, indicating a potential recovery in the export market. The overall valuation of the industry is at a historical low [4][13]. - The report highlights that the air conditioning sector is expected to experience a slowdown in growth from September to December due to high shipment bases, despite supportive policies for domestic demand [4][10][13]. - Leading companies in the white goods sector, such as Midea Group, Haier Smart Home, Hisense Home Appliances, and Gree Electric Appliances, are recommended for their high quality and dividends [4][13]. Summary by Sections Air Conditioning Market Performance - In August, the production of household air conditioners reached 12.88 million units, a year-on-year increase of 9.43%, while sales totaled 13.02 million units, a decrease of 1.04%. Domestic sales were 7.74 million units, up 1.22%, and exports were 5.29 million units, down 4.18% [9][15]. - The report notes that the domestic market showed stable performance, with a slight increase in sales, while the export market is showing signs of recovery [10][12]. Company-Specific Performance - Gree's sales in August decreased by 3.39% (domestic sales flat, exports down 10.53%), while Midea's sales fell by 9.21% (domestic down 17.31%, exports up 8.33%). In contrast, Haier's sales increased by 15.63% (domestic up 27.12%, exports down 16.67%) [9][27]. - Hisense reported a 6.71% increase in sales (domestic up 50%, exports down 22.95%), while TCL saw a 2.86% increase (domestic down 8%, exports up 6.25%) [9][22]. Future Outlook - The report anticipates that from September to December, air conditioning shipments will likely see a year-on-year decline of 6%-7% due to high shipment bases, despite policy support [10][13]. - The external sales decline is expected to narrow further, with a projected year-on-year increase of 47% in air conditioning exports from September to December 2024 [12][13].