白酒出口战略
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破局与出海,贵州为白酒产业拓新局
Huan Qiu Wang· 2025-12-09 14:10
Core Viewpoint - Guizhou Province is implementing a comprehensive set of measures to strengthen and enhance the market position of Guizhou liquor both nationally and globally, focusing on online sales, offline consumption scenarios, cross-industry integration, and international expansion [1][2][3] Group 1: Online Sales Promotion - One of the core initiatives is to increase support for online liquor sales through measures such as issuing consumption vouchers to stimulate online consumption and expand Guizhou liquor's market scale [1] - This initiative aims to align with the growing digital economy and effectively reach younger consumer demographics, providing strong momentum for online channel growth [1] Group 2: Offline Consumption Scenarios - Guizhou plans to diversify consumption scenarios for liquor products by promoting their entry into large chain supermarkets and increasing coverage in transportation hubs like service areas and convenience stores [2] - The policy also supports innovative cross-industry collaborations, such as integrating liquor products into telecom operators' points redemption malls, thereby broadening sales boundaries [2] Group 3: Cross-Industry Integration - The draft emphasizes the importance of "liquor+" consumption linkage, encouraging the integration of liquor with food, travel, and commerce to expand sales [2] - Special initiatives include offering discounts for tourists who present tickets for flights, high-speed trains, and scenic spots, effectively linking liquor sales with Guizhou's rich cultural and tourism resources [2] Group 4: Export Strategy - A notable aspect of the draft is the clear "liquor export strategy," which aims to accelerate the internationalization of Guizhou liquor by developing specialized support policies and nurturing a tiered export enterprise system [3] - The strategy focuses on leveraging Guizhou's international partnerships and resources to expand overseas sales channels, particularly targeting Chinese communities and businesses abroad [3] Group 5: Industry Insights - Industry analysts view these measures as a precise, systematic, and forward-looking approach, with online consumption vouchers providing quick short-term effects while the expansion into supermarkets and transportation hubs represents a long-term strategy [3] - The integration of liquor with tourism and the export strategy are highlighted as key components that can revitalize Guizhou's unique cultural resources and address the challenges of internationalization for Chinese liquor [3]