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西凤股份公司召开2025年上半年营销工作总结
Qi Lu Wan Bao· 2025-07-09 09:26
Core Insights - The meeting held by Xifeng Co. focused on summarizing the marketing work for the first half of 2025 and planning for the second half, emphasizing the importance of adapting to market changes and leveraging existing advantages for high-quality development [1][3][11] Industry Overview - The liquor industry is characterized as a long-cycle, value-driven sector with a continuous development history spanning thousands of years, indicating a stable growth trend [1][3] - The industry is experiencing a concentration trend towards advantageous production areas, enterprises, and brands, which is expected to continue [1] Company Strategy - Xifeng Co. has undertaken foundational and strategic work in capacity building, quality enhancement, market expansion, brand development, and talent cultivation, establishing a solid foundation for sustainable growth [1][3] - The company aims to transform existing advantages into cohesion, combativeness, and action, while maintaining confidence and determination to face market challenges [3][4] Marketing Focus - The marketing strategy for the second half of 2025 will involve a detailed analysis of the competitive landscape and a systematic planning of marketing pathways, adhering to the "1257" development strategy [6] - Key initiatives include deepening market penetration, enhancing collaboration between manufacturers and distributors, innovating marketing models, and improving e-commerce operations [6][11] Performance Recognition - The meeting included a recognition segment for outstanding individuals in marketing work, highlighting the importance of motivation and acknowledgment in driving performance [8][9]
《米香型白酒》 国标发布/山西汾酒2024营收360.11亿······
Xin Lang Cai Jing· 2025-04-29 21:06
2.蒋佳率队调研阿联酋市场 3.西凤部署江苏市场 4.云门酒业日本联络处及大阪品鉴中心成立 5.古贝春科研新成果发布 6.赤水召开白酒产业发展调度会 7.山西汾酒2024营收360.11亿 8.洋河股份2024营收288.76亿 9.迎驾贡酒2024净利同比增长13.45% 10.口子窖一季度营收18.10亿 11.伊力特2024营收22.03亿 12.酒鬼酒2024净利同比下降97.72% 13.金种子酒2024营收同比下降37.04% 14.会稽山一季度营收同比增长10.10% 15.青岛啤酒一季度营收104.46亿 16.新西兰葡萄酒业可持续发展成果显著 《米香型白酒》国标发布 近日,国家市场监督管理总局、国家标准化管理委员会发布关于批准《家用和类似用途插头插座第31部分:装有USB电源的插座的特殊要求》等295项推荐性国家标准和2项推荐性国家标准修改 蒋佳率队调研阿联酋市场 据五粮液集团微信公众号消息,近日,宜宾五粮液股份有限公司副总经理蒋佳率队赴阿联酋,走访迪拜、沙迦、阿布扎比等地,深入了解渠道建设、产品动销、终端陈列、消费者服务等情况,与 蒋佳表示,阿联酋作为"一带一路"倡议的重要枢纽,一直是五粮 ...