Core Insights - The integration of the liquor industry and sports industry is driven by consumer upgrades and brand expansion, with the collaboration between Lai Mao and the Badminton World Federation (BWF) serving as a prime example of this trend [1][3] Group 1: Collaboration and Strategy - Lai Mao's partnership with the BWF is a long-term strategic initiative rather than a short-term marketing tactic, focusing on deep engagement within the badminton community [3] - The collaboration extends beyond event sponsorship to practical implementations, including the establishment of proprietary event IPs and a youth badminton development fund [3] Group 2: Product Development - The Lai Mao BWF commemorative liquor adheres to traditional Maotai brewing techniques, emphasizing a natural brewing philosophy and a meticulous production process involving 30 steps and 165 procedures [3][4] - The product features a unique design that reflects the dynamism and elegance of badminton, enhancing its appeal as a collectible item [4] Group 3: Market Positioning - The Lai Mao BWF commemorative liquor is versatile for various consumption scenarios, including gifting among friends, celebration events, and personal collections [6] - With the upcoming Double 11 shopping season, the product is positioned as an attractive option for consumers who value brand heritage and quality [6] Group 4: Industry Impact - Lai Mao's collaboration with the BWF sets a benchmark for cross-industry marketing, providing a new paradigm for the liquor industry to connect with sports culture [6]