上述海报下方注有"江苏今世缘酒业股份有限公司"字样。不过今世缘方面否认相关海报是由官方发布。此前有行业人士注意 到，相关海报主要是经销商通过朋友圈传播。 恰逢今世缘7月27日高调召开全国化战略重点市场推介会。上述海报的出现，不但抢走了活动焦点，也让外界重新关注到今世缘 的外购基酒历史。 争议营销引发反弹 舆论持续发酵，今世缘试图为争议降温。 "苏超"之后，下一组出圈的竞争轮到了苏酒。 上周末，一组海报在酒圈广泛传播。海报中，今世缘的国缘淡雅产品下方，两组文字"锋芒毕露"：一组文字为市面上原浆、年 份酒的价值"划上问号"，另一组"只和兄弟喝？只和家人喝？"近乎点名，迅速引发热议。 黄淮一带的多家白酒都被认为是"扫射对象"：古井贡酒最知名的莫过于"年份原浆"系列，连续多年"春晚"营销主打家人团聚场 景；迎驾贡酒的洞藏系列同样关联年份概念；口子窖也开展了以阖家团圆为主题的节庆营销。 同为苏酒的洋河更是被"刀刀命中"——洋河不仅近年力推年份酒战略，前不久发布高线光瓶酒还与京东在沙漠里上演了"兄弟共 饮"，此外其近期营销也侧重家庭聚会、节日团聚场景。 在7月27日的今世缘酒业全国化战略重点市场推介会上，今世缘党委书记、 ...

Core Viewpoint - The liquor industry is undergoing a period of adjustment, leading to intensified competition and financial losses for Huangtai Liquor Industry (000995) [1][4] Group 1: Shareholder Actions - Huangtai Liquor's controlling shareholder, Gansu Shengda Group, has not yet implemented its planned share buyback due to various factors, including the company's annual report window period [1][3] - The buyback plan, announced earlier, aims to acquire shares worth between 60 million and 120 million yuan within six months starting from April 8, 2025 [1][3] Group 2: Financial Performance - For the first half of 2025, Huangtai Liquor expects a net loss between 4.5 million and 6.5 million yuan, compared to a loss of 3.97 million yuan in the same period last year [5] - The company reported a significant decline in sales revenue due to market conditions, structural changes in liquor consumption, and intensified competition [5][4] - In the first quarter of 2025, the company achieved a revenue of 38.67 million yuan, a year-on-year increase of 6.4%, and a net profit of 3.44 million yuan, a substantial increase of 294.77% [4][5] Group 3: Management Changes - Recent management changes include the resignation of the board secretary and adjustments in the marketing department, with the general manager temporarily taking over the secretary role [6][8] - The company has not yet appointed a new board secretary, and the chairman will assume the responsibilities until a new appointment is made [8]