Core Viewpoint - Recent reports indicated that some liquor merchants received notifications from Douyin platform regarding penalties for selling Moutai below market price, which sparked market discussions. However, Douyin later clarified that these reports were misinterpretations [1] Group 1: Douyin's Actions - Douyin is conducting a special campaign against false advertising in the liquor category, targeting two types of violations: "false low price" marketing tactics and suspiciously low prices that may indicate counterfeit risks [1] - The platform's actions are not aimed at all below-market price sales but specifically at those that could mislead consumers or involve counterfeit products [1] Group 2: Market Reactions - During the "Double Eleven" shopping festival, Moutai has become a popular item for attracting customers, with prices in live streams significantly lower than offline retail prices [3] - Some live streamers have priced the 500ml Moutai at 1499 yuan, matching the official suggested retail price, while others set prices around 1640 yuan, which aligns with wholesale prices [3] Group 3: Industry Concerns - The issue of low-priced counterfeit products is not limited to Moutai; other liquor companies like Wuliangye and Xijiu are also facing similar challenges, prompting them to update their official sales channels [4] - Wuliangye specifically named 46 unauthorized online stores selling counterfeit products at low prices, highlighting the broader impact on the liquor industry's pricing structure and the confidence of offline distributors [4]