Core Insights - The white liquor market is experiencing significant price fluctuations and promotional activities as the Mid-Autumn Festival and National Day approach, leading to a general decline in product prices [2][3][18] - High-end liquor prices are mostly decreasing, with many products seeing their average retail prices drop, while some products maintain stable pricing [5][8][13] Price Trends - In Guangzhou, over half of the products have seen average prices decline, including high-end brands like Wuliangye and Moutai, with price drops ranging from a few to several dozen yuan [3][6] - The average retail price of Moutai remains stable at around 2,299 yuan in some channels, while other platforms offer it for as low as 1,799 yuan, indicating significant price variation across different sales channels [5][6] - In Shenzhen, the average retail price of Moutai has dropped to 2,038.6 yuan, with some channels reporting prices below 2,000 yuan [8][11] Promotional Activities - Various sales channels are implementing promotional activities to boost sales, leading to price reductions across multiple products, particularly in the high-end segment [10][15] - The increase in sales volume is noted, especially for products in the thousand yuan price range, as consumers purchase for gifting and gatherings [10][18] Regional Variations - In Dongguan, the average price of Moutai has decreased by approximately 74 yuan to around 2,180 yuan, driven by promotional activities [18][20] - In Foshan, while some products like Moutai have seen slight price increases, most products in the market are experiencing price declines due to promotional efforts [13][15] Overall Market Dynamics - The white liquor market is characterized by a dual nature, with some products experiencing price stability while others face significant declines, reflecting the competitive landscape and inventory management strategies among distributors [22][25] - The overall trend indicates a downward pressure on prices as the industry seeks to stimulate demand during the festive season [2][10][22]