Group 1 - The core viewpoint of the articles highlights the challenges and controversies surrounding the live-streaming e-commerce industry, particularly focusing on the case of "Three Sheep" and its recent rectification efforts after being involved in scandals related to false advertising and counterfeit products [1][2][3] - "Three Sheep" has been under scrutiny for selling products like "Hong Kong Meicheng Mooncakes" and "Australian Grain-fed Beef Rolls," which raised public concerns about product safety and quality in the live-streaming sector [1][2] - The live-streaming e-commerce industry is at a critical juncture, transitioning from a phase of rapid, unregulated growth to one that requires more stringent oversight and accountability from platforms, merchants, and streamers [2][3] Group 2 - Despite the controversies, top streamers still maintain significant control over traffic, making it difficult for new entrants to replicate their success [3] - The industry faces a pressing need for effective regulation that balances the interests of platforms, merchants, and streamers while ensuring consumer protection [3] - The return of "Three Sheep" signifies a shift in the live-streaming landscape, where the era of unchallenged influence by major streamers is coming to an end, and consumer behavior is becoming more rational [3]