Core Viewpoint - The company Foshan Meicheng Food Co., Ltd. has been deregistered as of May 15, 2024, following controversies surrounding its products, particularly the "Hong Kong Meicheng Mooncake" [1]. Company Overview - Foshan Meicheng Food Co., Ltd. was established in 2023, located in Foshan, Guangdong Province, with a registered capital of 1 million RMB and paid-in capital of 400,000 RMB [1]. - The company was co-owned by Zhang Shaodeng and Yu Yongqi, with Yu Yongqi serving as the legal representative [1]. Controversy and Regulatory Actions - The "Hong Kong Meicheng Mooncake" faced scrutiny due to its production location not being in Hong Kong, leading to investigations by multiple market regulatory authorities [2][3]. - The Guangzhou Huadu District Market Supervision Administration confirmed that the "Hong Kong Meicheng" brand is registered in Hong Kong and authorized Guangzhou Meicheng Food Co., Ltd. to use the trademark [3]. - The products were produced under contracts with both Hong Kong Meicheng Food Group and Guangzhou Meicheng Food Co., Ltd., which have not been found to violate any laws as of the latest reports [4]. Financial Implications - Following the controversies, the company "San Zhi Yang" was fined 68.9495 million RMB for false commercial advertising related to the "Hong Kong Meicheng Mooncake" and other products, with total compensation reaching 27.7785 million RMB [4]. - The company has since rectified its operations and is deemed eligible to resume business [4]. Related Entities - Guangzhou Meicheng Food Co., Ltd. and Guangzhou Meicheng Food Technology Co., Ltd. remain operational and are involved in the production and marketing of the mooncake products [2][3]. - The "Xiao Yang Zhen Xuan" video account, associated with Hefei San Wu Cheng Qun E-commerce Co., Ltd., is fully owned by Hefei San Zhi Yang Network Technology Co., Ltd. [5].

Group 1 - The company Meicheng Food Co., Ltd. has announced its dissolution, with the cancellation date set for May 15, 2025, and it was one of the producers of the controversial "Hong Kong Meicheng Mooncake" [1] - Meicheng Food Co., Ltd. was established in February 2023 with a registered capital of 1 million RMB and was involved in food production and sales [1] - The company faced a fine of 55,000 RMB in 2024 for producing prohibited food items [1] Group 2 - The "Three Sheep" live-streaming company promoted "Hong Kong Meicheng Mooncake" as a high-end brand with nearly 20 years of history, which was deemed misleading advertising [3] - The live-streaming company was ordered to suspend operations for rectification and faced legal responsibilities due to misleading promotions [3] - As of March 2025, the "Three Sheep" company had paid a total of 68.9495 million RMB in fines and compensation related to the "Hong Kong Meicheng Mooncake" and other products [3]

Core Viewpoint - The article discusses the recent deregistration of Foshan Meicheng Food Co., Ltd., which was involved in controversies related to the "Hong Kong Meicheng Mooncake" product, highlighting issues of brand ownership and regulatory actions against misleading advertising practices [1][2]. Group 1: Company Status and Changes - Foshan Meicheng Food Co., Ltd. has changed its registration status from active to deregistered as of May 19, 2023 [1]. - The company was established in February 2023 with a registered capital of 1 million RMB, focusing on food production and sales [1]. Group 2: Brand and Product Controversies - The "Hong Kong Meicheng Mooncake" faced backlash last year due to its production not being based in Hong Kong, leading to public disputes [1]. - Guangzhou Meicheng Food Co., Ltd., the brand operator, is still active and was established in 2019, under the Hong Kong Meicheng Food Group [1]. Group 3: Regulatory Actions - In September 2022, the Hefei Market Supervision Administration reported that the "Hong Kong Meicheng Mooncake" and "Australian Grain-fed Beef Rolls" were involved in false advertising, resulting in a suspension of operations for the company "San Zhi Yang" [2]. - The company was fined 68.95 million RMB and compensated 27.78 million RMB for the involved products [2].

Core Viewpoint - The article discusses the recent public appearance of "Crazy Little Yang" (real name Zhang Qingyang) after a significant hiatus due to a scandal, highlighting the impact on his follower count and the status of his associated companies [1][6][8]. Group 1: Public Appearance and Impact - "Crazy Little Yang" made his first public appearance on May 3, 2025, after being off-air since September 2024 due to the "Hong Kong Meicheng Mooncake False Advertising Incident" [1][6]. - Following the incident, it is reported that "Crazy Little Yang" has lost over 13 million followers, with a recent drop of 921,000 followers in the last 30 days [6][8]. Group 2: Company Status and Financial Penalties - The Anhui provincial investigation team reported that "San Zhi Yang" (the company behind "Crazy Little Yang") paid a total of 68.9495 million yuan in fines and compensation related to the scandal [7]. - The company has compensated 277,785 yuan for affected products and is adhering to a refund policy [7]. Group 3: Company Closures - Several companies under "San Zhi Yang" have recently announced simplified cancellation notices, indicating potential downsizing or restructuring [8][12]. - Specifically, "Shenyang San Zhi Yang Network Operation Co., Ltd." has initiated a cancellation process, with the announcement period from April 16 to May 5, 2025 [9][10].

Core Viewpoint - The article discusses the potential return of a prominent live-streaming influencer, Xiao Yang Ge, after a significant hiatus due to controversies, highlighting the evolving landscape of the live-streaming e-commerce industry and the challenges of rebuilding trust with consumers [3][11][40]. Group 1: Industry Changes - The live-streaming e-commerce industry is transitioning from chaotic growth to more regulated operations, marked by increased scrutiny and compliance measures following controversies involving top influencers [18][41]. - The market is witnessing a shift towards "de-headification," with smaller and mid-tier influencers gaining prominence as trust in top-tier influencers declines [25][24]. - Data from Douyin shows that store broadcasts now account for over 30% of GMV, while top influencers contribute only 9%, indicating a significant change in the industry's dynamics [25]. Group 2: Xiao Yang Ge's Impact - Xiao Yang Ge, once a leading figure in live-streaming sales, achieved remarkable sales figures, including 1.5 billion yuan in one hour during a live session and over 10 billion yuan in total sales in 2022 [14][39]. - His recent controversies, particularly related to product quality, have led to a loss of over 12 million followers and raised questions about his ability to regain consumer trust upon his return [3][26]. - The article emphasizes that Xiao Yang Ge's comeback will be closely monitored, and any failure to address past issues could lead to further decline in his career and the industry [40][47]. Group 3: Trust and Quality Concerns - The decline in consumer trust towards live-streaming influencers is a critical issue, as past successes were largely built on the credibility of their personas [26][40]. - The article suggests that rebuilding this trust will be a challenging "second startup" for Xiao Yang Ge, as consumers and the industry will scrutinize his actions closely [40][47]. - The need for improved product quality and accountability in the live-streaming sector is underscored, with a call for deeper engagement in supply chain management and quality control [44][48].

来源：时代财经 三只羊缴纳了罚款、赔付合计9672.8万元后，被宣布"具备恢复经营条件"。此时，头部主播疯狂小杨哥已停播198天。 3月23日，合肥市市场监督管理局官方微信公众号"合肥市场监管"发布《关于合肥三只羊网络科技有限公司整改情况的通报》。 根据通报，2024年9月26日，合肥市联合调查组发布合肥三只羊网络科技有限公司（以下简称"三只羊"）直播带货相关问题的通报后，经调查处置，2024年 10月11日，三只羊足额缴纳罚没款6894.95万元，对"香港美诚月饼""澳洲谷饲牛肉卷"等涉案产品，已累计赔付2777.85万元，并继续按照应赔尽赔原则，执 行退一赔三标准，做好退赔工作。 合肥市联合调查组表示，三只羊整改符合要求，具备恢复经营条件。 对于合肥市联合调查组的通报，三只羊回应称，将严格把关产品质量，新筛选、签定3家第三方专业品控机构，分品类编制食品、化妆品等7类品控作业指 导书，按规范严格把控产品质量；严格甄选品牌合作，进一步提升自营品占比，提高准入门槛，合作品牌压减80%；严格售后服务标准，开设专门售后服 务账号"三只羊网络售后"，对经认定的问题产品，承诺先行垫付退赔款，提高消费者售后服务体验。 三 ...