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徒弟密集复播后,小杨哥能“重回巅峰”吗?
3 6 Ke· 2025-10-10 10:30
"双11"前夕,抖音前顶流@疯狂小杨哥 终于有了复出的迹象 2025年9月15日,三只羊旗下主播嘴哥、乔妹和老K统一穿着白色T恤,在自己的账号开启带货直播。三位主播的直播时长都不足一小时,嘴哥的人气最 高,直播间同时在线人数最高达到10万+,他还提醒网友"按需购买,理性消费",与一年前嘶吼式吆喝的风格形成鲜明对比。 9月23日上午,三只羊网络在官方公众号发布了题为《如果,丰收有颜色》的推文,讲述了三只羊助力乡村振兴的成绩——截至2024年,公司累计销售农 副产品超4829万单、金额超27亿元、涉及全国20多个省、直辖市。值得注意的是,配图为4张双人宣传海报,主角正是大杨哥和小杨哥兄弟。种种迹象看 来,复出似乎是板上钉钉。 图源:三只羊网络 去年9月,三只羊网络创始人疯狂小杨哥因带货香港美诚月饼深陷争议——以香港品牌自居的香港美诚月饼,实际产地却并非香港,而是广州和佛山,且 在香港没有门店。此后,三只羊发布声明称将全面开展公司内部整顿。目前,三只羊旗下主播已停播一年。 直到今年3月23日,合肥市联合调查组发布公告称,经三只羊公司申请,市联合调查组组织相关主管部门和律师、消费者代表等进行综合评估,认为三只 羊公司 ...
三只羊、辛巴,凭啥“复活”
Zhong Guo Jing Ji Wang· 2025-09-19 09:36
15日晚,"三只羊"旗下乔妹、老K、嘴哥等多名主播复播。 其中,嘴哥直播间人气火爆,在线人数超10万。 此外,第三方数据显示该场直播点赞数达207.8w。 此外,三只羊客服对媒体回应大小杨哥复播进展:暂未接到通知。 复播当晚,嘴哥、乔妹和老K三人销售了"小杨臻选"的产品,小杨臻选是三只羊的自营商城。 不过,三人只直播了一小时便匆匆下线。 从带货效果来看,三位主播销售情况都并不算多。 蝉妈妈的数据显示,老K的K销量1000-2500件,销售额2.5万-5万元。 乔妹销量7500~1万件,销售额10万-25万元。 嘴哥人气峰值有10.9万,销量1万-2.5万件,销售额25万-50万。 2024年中秋,"三只羊"直播带货"香港美诚月饼""澳洲谷饲牛肉卷"翻车,随后"三只羊"旗下账号被 抖音停播。 2025年3月23日,有关部门发布公告,三只羊公司整改符合要求,具备恢复经营条件。 在此期间,外界对小杨哥何时复播的猜测不断,而三只羊方面一直保持低调。 今年7月1日上午,在公众视野消失超300天后,三只羊创始人小杨哥、大杨哥、卢文庆于在安徽怀 宁县公开露面。 三人共同出席了三只羊慈善基金会捐资2000万元建成的"三羊同心 ...
“三只羊”复播,大小杨哥缺席!此前被罚没6894.95万元
Xin Lang Cai Jing· 2025-09-16 09:26
Group 1 - The company "Three Goats Network" resumed its live streaming on September 15 after nearly a year of silence, with different hosts instead of the founder appearing [1] - During the first five minutes of the broadcast, hosts "Zui Ge" and "Qiao Mei" attracted approximately 8,700 and 7,300 viewers respectively [1] - The hosts indicated that the purpose of the broadcast was mainly to interact with the audience rather than to focus on sales [1] Group 2 - In 2024, the company faced controversy over the sale of "Hong Kong Mei Cheng Mooncakes," which were found to be produced in Guangzhou and Foshan, not Hong Kong, leading to public outcry [7] - On September 19, the Hefei Market Supervision Administration announced the formation of a joint investigation team with other departments to address the issue [7] - The investigation concluded with a fine of 68.9491 million yuan and a suspension of operations for rectification [7] Group 3 - By March 23, 2025, the Hefei joint investigation team reported that the company had paid the fine in full and compensated 27.7785 million yuan for the involved products [9] - The company's rectification measures were deemed satisfactory, allowing it to meet the conditions for resuming operations [9]
市监总局点名“三只羊”“东北雨姐”!直播间虚假宣传被重罚
Nan Fang Du Shi Bao· 2025-08-22 11:35
Group 1 - The market regulatory authority is intensifying the governance of irregularities in live e-commerce, focusing on significant cases such as "Three Sheep" and "Northeast Rain Sister" [1][2] - "Three Sheep" company has been fined over 68.94 million yuan for involvement in multiple incidents, including the "Hong Kong Meicheng Mooncake" controversy and the original cut meat scandal [1][2] - "Northeast Rain Sister" faced penalties for promoting sweet potato vermicelli with misleading ingredient claims, leading to a proposed fine of 1.65 million yuan and a suspension of operations [2] Group 2 - The regulatory authority is conducting ongoing special actions to monitor and address violations in the online market, particularly in the live e-commerce sector [1] - The "Hong Kong Meicheng Mooncake" incident sparked significant public backlash due to claims that the product was unavailable in Hong Kong, resulting in misleading commercial promotion [1] - The regulatory body has mandated "Three Sheep" to cease operations temporarily and rectify its practices following a comprehensive evaluation of its compliance with regulatory standards [2]
三只羊曾带货的“美诚月饼”佛山生产商,已注销
Nan Fang Du Shi Bao· 2025-05-21 05:53
Core Viewpoint - The company Foshan Meicheng Food Co., Ltd. has been deregistered as of May 15, 2024, following controversies surrounding its products, particularly the "Hong Kong Meicheng Mooncake" [1]. Company Overview - Foshan Meicheng Food Co., Ltd. was established in 2023, located in Foshan, Guangdong Province, with a registered capital of 1 million RMB and paid-in capital of 400,000 RMB [1]. - The company was co-owned by Zhang Shaodeng and Yu Yongqi, with Yu Yongqi serving as the legal representative [1]. Controversy and Regulatory Actions - The "Hong Kong Meicheng Mooncake" faced scrutiny due to its production location not being in Hong Kong, leading to investigations by multiple market regulatory authorities [2][3]. - The Guangzhou Huadu District Market Supervision Administration confirmed that the "Hong Kong Meicheng" brand is registered in Hong Kong and authorized Guangzhou Meicheng Food Co., Ltd. to use the trademark [3]. - The products were produced under contracts with both Hong Kong Meicheng Food Group and Guangzhou Meicheng Food Co., Ltd., which have not been found to violate any laws as of the latest reports [4]. Financial Implications - Following the controversies, the company "San Zhi Yang" was fined 68.9495 million RMB for false commercial advertising related to the "Hong Kong Meicheng Mooncake" and other products, with total compensation reaching 27.7785 million RMB [4]. - The company has since rectified its operations and is deemed eligible to resume business [4]. Related Entities - Guangzhou Meicheng Food Co., Ltd. and Guangzhou Meicheng Food Technology Co., Ltd. remain operational and are involved in the production and marketing of the mooncake products [2][3]. - The "Xiao Yang Zhen Xuan" video account, associated with Hefei San Wu Cheng Qun E-commerce Co., Ltd., is fully owned by Hefei San Zhi Yang Network Technology Co., Ltd. [5].
“三只羊”曾带货的美诚月饼,生产商之一已注销
Zhong Guo Xin Wen Wang· 2025-05-20 01:45
Group 1 - The company Meicheng Food Co., Ltd. has announced its dissolution, with the cancellation date set for May 15, 2025, and it was one of the producers of the controversial "Hong Kong Meicheng Mooncake" [1] - Meicheng Food Co., Ltd. was established in February 2023 with a registered capital of 1 million RMB and was involved in food production and sales [1] - The company faced a fine of 55,000 RMB in 2024 for producing prohibited food items [1] Group 2 - The "Three Sheep" live-streaming company promoted "Hong Kong Meicheng Mooncake" as a high-end brand with nearly 20 years of history, which was deemed misleading advertising [3] - The live-streaming company was ordered to suspend operations for rectification and faced legal responsibilities due to misleading promotions [3] - As of March 2025, the "Three Sheep" company had paid a total of 68.9495 million RMB in fines and compensation related to the "Hong Kong Meicheng Mooncake" and other products [3]
三只羊带货过的美诚月饼生产商注销
新华网财经· 2025-05-19 07:07
Core Viewpoint - The article discusses the recent deregistration of Foshan Meicheng Food Co., Ltd., which was involved in controversies related to the "Hong Kong Meicheng Mooncake" product, highlighting issues of brand ownership and regulatory actions against misleading advertising practices [1][2]. Group 1: Company Status and Changes - Foshan Meicheng Food Co., Ltd. has changed its registration status from active to deregistered as of May 19, 2023 [1]. - The company was established in February 2023 with a registered capital of 1 million RMB, focusing on food production and sales [1]. Group 2: Brand and Product Controversies - The "Hong Kong Meicheng Mooncake" faced backlash last year due to its production not being based in Hong Kong, leading to public disputes [1]. - Guangzhou Meicheng Food Co., Ltd., the brand operator, is still active and was established in 2019, under the Hong Kong Meicheng Food Group [1]. Group 3: Regulatory Actions - In September 2022, the Hefei Market Supervision Administration reported that the "Hong Kong Meicheng Mooncake" and "Australian Grain-fed Beef Rolls" were involved in false advertising, resulting in a suspension of operations for the company "San Zhi Yang" [2]. - The company was fined 68.95 million RMB and compensated 27.78 million RMB for the involved products [2].
小杨哥“翻车”后首次公开露面!旗下多家公司拟注销,或已掉粉超1300万
21世纪经济报道· 2025-05-06 07:15
Core Viewpoint - The article discusses the recent public appearance of "Crazy Little Yang" (real name Zhang Qingyang) after a significant hiatus due to a scandal, highlighting the impact on his follower count and the status of his associated companies [1][6][8]. Group 1: Public Appearance and Impact - "Crazy Little Yang" made his first public appearance on May 3, 2025, after being off-air since September 2024 due to the "Hong Kong Meicheng Mooncake False Advertising Incident" [1][6]. - Following the incident, it is reported that "Crazy Little Yang" has lost over 13 million followers, with a recent drop of 921,000 followers in the last 30 days [6][8]. Group 2: Company Status and Financial Penalties - The Anhui provincial investigation team reported that "San Zhi Yang" (the company behind "Crazy Little Yang") paid a total of 68.9495 million yuan in fines and compensation related to the scandal [7]. - The company has compensated 277,785 yuan for affected products and is adhering to a refund policy [7]. Group 3: Company Closures - Several companies under "San Zhi Yang" have recently announced simplified cancellation notices, indicating potential downsizing or restructuring [8][12]. - Specifically, "Shenyang San Zhi Yang Network Operation Co., Ltd." has initiated a cancellation process, with the announcement period from April 16 to May 5, 2025 [9][10].
【西街观察】“三只羊”复出,直播电商“整改”未完
Bei Jing Shang Bao· 2025-03-25 15:09
Group 1 - The core viewpoint of the articles highlights the challenges and controversies surrounding the live-streaming e-commerce industry, particularly focusing on the case of "Three Sheep" and its recent rectification efforts after being involved in scandals related to false advertising and counterfeit products [1][2][3] - "Three Sheep" has been under scrutiny for selling products like "Hong Kong Meicheng Mooncakes" and "Australian Grain-fed Beef Rolls," which raised public concerns about product safety and quality in the live-streaming sector [1][2] - The live-streaming e-commerce industry is at a critical juncture, transitioning from a phase of rapid, unregulated growth to one that requires more stringent oversight and accountability from platforms, merchants, and streamers [2][3] Group 2 - Despite the controversies, top streamers still maintain significant control over traffic, making it difficult for new entrants to replicate their success [3] - The industry faces a pressing need for effective regulation that balances the interests of platforms, merchants, and streamers while ensuring consumer protection [3] - The return of "Three Sheep" signifies a shift in the live-streaming landscape, where the era of unchallenged influence by major streamers is coming to an end, and consumer behavior is becoming more rational [3]
掉粉1200万后,小杨哥杀回来了
创业邦· 2025-03-25 03:09
Core Viewpoint - The article discusses the potential return of a prominent live-streaming influencer, Xiao Yang Ge, after a significant hiatus due to controversies, highlighting the evolving landscape of the live-streaming e-commerce industry and the challenges of rebuilding trust with consumers [3][11][40]. Group 1: Industry Changes - The live-streaming e-commerce industry is transitioning from chaotic growth to more regulated operations, marked by increased scrutiny and compliance measures following controversies involving top influencers [18][41]. - The market is witnessing a shift towards "de-headification," with smaller and mid-tier influencers gaining prominence as trust in top-tier influencers declines [25][24]. - Data from Douyin shows that store broadcasts now account for over 30% of GMV, while top influencers contribute only 9%, indicating a significant change in the industry's dynamics [25]. Group 2: Xiao Yang Ge's Impact - Xiao Yang Ge, once a leading figure in live-streaming sales, achieved remarkable sales figures, including 1.5 billion yuan in one hour during a live session and over 10 billion yuan in total sales in 2022 [14][39]. - His recent controversies, particularly related to product quality, have led to a loss of over 12 million followers and raised questions about his ability to regain consumer trust upon his return [3][26]. - The article emphasizes that Xiao Yang Ge's comeback will be closely monitored, and any failure to address past issues could lead to further decline in his career and the industry [40][47]. Group 3: Trust and Quality Concerns - The decline in consumer trust towards live-streaming influencers is a critical issue, as past successes were largely built on the credibility of their personas [26][40]. - The article suggests that rebuilding this trust will be a challenging "second startup" for Xiao Yang Ge, as consumers and the industry will scrutinize his actions closely [40][47]. - The need for improved product quality and accountability in the live-streaming sector is underscored, with a call for deeper engagement in supply chain management and quality control [44][48].