事实上，直播行业从野蛮生长到有序发展，本质上也是行业发展历程中一种规律演进的结果。任何新事 物，在成长发展过程中，都难免遇到粗放期、阵痛期。能否质变，关键就在于能不能锚定有序健康的方 向，及时出台监管和治理举措。包括抖音直播在内，近年来各直播平台主动扛责、对各类违法违规行为 积极作为，相关部门也多次出台政策举措予以监管指导。2025年2月，相关部门发布年度清朗计划，要 求整治网络直播打赏乱象；10月，又发布《关于开展"清朗·整治网络直播打赏乱象"专项行动的通 知》，在全国范围开展2个月专项行动……类似举措，目的就是有的放矢、突出重点，以眼下的查处和 长远的保障，及时清除直播行业的各类乱象。 直播行业告别无序扩张期，步入以规范促发展的新周期，并不意味着就可以高枕无忧。直播业的一个特 点在于，其本身是建立在网络和数据的"流动"之上，加之从业者众、黑灰产不断"换马甲"，一些隐蔽性 更强的违规形式，未来恐怕还会变着法子再现。这启示直播平台、相关部门和全社会，常态化治理工作 必须具有前瞻性、动态性和技术韧性，监管举措也要"不打烊"。于平台而言，需要不断筑牢技术和规范 的韧劲，持续投入大模型研发与治理实践，强化对各类违规 ...

Core Viewpoint - The rapid expansion of the group broadcasting industry has been marred by vulgar competition, prompting platforms like Douyin to implement stricter regulations to enhance content quality and protect user rights [1][2]. Group 1: Regulatory Changes - Douyin has upgraded its content management guidelines to address issues such as vulgar content and malicious competition, with a focus on comprehensive governance of the industry ecosystem [1][2]. - The new regulations prohibit lowbrow content, false marketing, and malicious competition, emphasizing systematic, precise, and long-term solutions [1][2]. Group 2: Content and User Protection - The new rules ban behaviors like inducing consumption and excessive comparison in tips, particularly protecting minors from irrational spending [2]. - The regulations also impose severe penalties on malicious practices and introduce a tiered punishment mechanism to deter violations from the source [2]. Group 3: Industry Evolution - The group broadcasting format is diversifying, moving beyond traditional entertainment to include immersive theater and outdoor live streaming, reflecting a shift from "aesthetic economy" to "content value" [3]. - The participation of professionals from various fields, such as actors and teachers, is enriching the content's cultural depth and artistic quality [3]. Group 4: Market Potential - The overall revenue of the online performance industry, including live streaming and short videos, is projected to reach 212.64 billion yuan in 2024, highlighting the significant market potential [4]. - For industry participants, innovation within regulatory frameworks is essential for group broadcasting to become a positive force in enriching online culture and meeting user demands [4].