标准化运营与全链条把控：构筑核心护城河 能在广阔的市场中保持品质如一与高效运营，得益于老乡鸡在国内中式快餐领域率先实施的标准化体系。根据灼识咨询的资料，老乡鸡是中国首批在各 个核心运营环节——从食材采购、菜品制作到门店服务——实现全面标准化的公司之一。这种标准化的运营模式，确保了消费者在任何一家门店都能获 得品质稳定、服务一致的体验。 更为独特的是其从养殖业跨界而来的"从养殖到餐桌"的全链条布局。作为中国首家及唯一一家实施全面可追溯系统的中式快餐公司，老乡鸡实现了整个 供应链的全过程控制与信息透明公开。具体来看，其在安徽拥有3个实现标准化、规模化养殖的养鸡场；配备自动化生产线的2个中央厨房，能对不同菜 品原材料进行标准化处理与加工；此外，在全国布局的8个配送中心，保障了食材能够新鲜、及时地送达各地门店。 2025年7月，中式快餐品牌老乡鸡IPO招股书更新，继续冲刺港交所上市，力争成为"中式快餐第一股"。在竞争日趋白热化的快餐市场，不少餐饮企业的 前行之路充满挑战。而老乡鸡能在红海竞争中实现逆势增长，这一成绩令其格外引人关注。据悉，根据灼识咨询的数据，以2023年交易总额计算，老乡 鸡已位居中国中式快餐行业首位 ...

Core Insights - Laoxiangji has officially initiated its journey towards capital market entry by submitting an IPO application to the Hong Kong Stock Exchange in early 2025, marking a significant milestone for the leading Chinese fast-food brand [1] Group 1: Business Model and Expansion Strategy - Laoxiangji has maintained a stable expansion strategy since opening its first store in Hefei in 2003, primarily focusing on a direct-operated model that emphasizes refined operations and standardized systems across all aspects, from ingredient sourcing to service [3] - In 2020, Laoxiangji began to adopt a franchise model to accelerate its national expansion, creating a dual-driven strategy of "direct-operated + franchise" while implementing a stringent franchise management system to maintain quality control [3][4] - As of April 30, 2025, Laoxiangji has established 1,564 stores across 58 cities in China, including 911 direct-operated stores and 653 franchise stores, effectively covering nine provinces and cities [4] Group 2: Future Plans and Market Position - The IPO fundraising plan includes allocating funds to enhance the "direct-operated + franchise" model, focusing on upgrading franchisee training systems, improving supply chain support for franchise stores, and utilizing digital tools for real-time management [6] - Laoxiangji's model retains quality control while allowing for flexible scaling, positioning the company to transition from a regional leader to a national benchmark in the Chinese fast-food industry, especially in a market with low chain penetration and high fragmentation [6]