Group 1: Management Changes - Wei brand's commercial general manager Chen Jia has recently left the company, marking a significant management change during a critical phase of expansion and capability building [1] - Chen Jia had a brief tenure at Great Wall Motors and was involved in addressing key marketing system issues for Wei brand [1][3] - The new CEO of Wei brand, Feng Fuzhi, previously built the direct sales system for Great Wall Motors and is expected to lead the brand towards its growth objectives [1][4] Group 2: Sales Growth and Product Performance - Wei brand achieved a remarkable 96.8% year-on-year sales growth in the first seven months of 2025, leading among Great Wall's five brands [1][3] - The new models, Gao Shan (MPV) and Lan Shan (SUV), have significantly contributed to sales, with Gao Shan accounting for 60% and Lan Shan for 40% of the brand's sales [3] - The brand's monthly sales exceeded 10,000 units for two consecutive months, a threefold increase compared to the same period last year [1][3] Group 3: Channel Strategy and Direct Sales Expansion - The expansion of Great Wall's direct sales brand "Great Wall Smart Choice" has seen the number of direct stores grow to 430, covering over 110 cities within a year [3][4] - The direct sales model aims to enhance customer proximity and service quality, particularly targeting mid-to-high-end consumers [3][4] - The integration of direct sales and dealer channels remains a challenge, requiring a unified commercial goal to avoid conflicts between the two systems [4][5] Group 4: Organizational Adjustments and Future Direction - Recent organizational changes include the separation of Wei brand and Tank brand management, with each now having independent CEOs [6][8] - The restructuring aims to create a more cohesive team focused on brand consistency and operational efficiency [6][8] - Despite some internal turbulence and employee turnover, there is a shared understanding that Wei brand's sales are improving, indicating potential for future growth [8]