证券研究报告行业动态报告 跨境电商物流系列研究（三）（更新） ——剖析美国关税政策调整对跨境电商物流的影响 分析师：梁骁 liangxiaobj@csc.com.cn SAC 编号:S1440524050005 分析师：韩军 hanjunbj@csc.com.cn SAC 编号:S1440519110001 SFC 编号:BRP908 发布日期：2025年5月13日 本报告由中信建投证券股份有限公司在中华人民共和国（仅为本报告目的，不包括香港、澳门、台湾）提供。在遵守适用的法律法规情况下，本报告亦可能由中信建投（国际）证券有限公司在香港提供。请务必阅读正文之后的免责条款和声明。 内容摘要 核心观点 1、特朗普取消低值小包免税政策的核心逻辑？ 中国跨境电商商业模式打破美国资本构建的覆盖"衣食住行"的垄断利润，美国计划在自身能控制的清关及尾程配送环节设置障碍，反制 中国跨境电商。但在过去的执行过程中遇到各种现实问题： （1）美国增加清关障碍：但中国跨境电商生态通过近岸中转和低报货值绕开这一壁垒，所以当下美国欲通过对"加墨加税" 和"取消低 值小包免税政策"对以上动作进行根本整治。当下却遇到了"加墨两国反制" 和" ...

Core Viewpoint - The cancellation of the $800 de minimis exemption by the U.S. has significantly impacted the cross-border e-commerce landscape, forcing sellers to reassess their business models and logistics strategies [1][3][10] Group 1: Policy Changes and Impact - The U.S. officially terminated the $800 de minimis exemption on May 2, 2024, which previously allowed low-value goods from China to enter the U.S. without tariffs [1][3] - This policy change is expected to lead to increased logistics costs and longer delivery times for cross-border e-commerce, prompting sellers to either raise prices, shift to overseas warehouses, or explore markets outside the U.S. [1][6][10] - The number of low-value packages processed by U.S. Customs surged from 1.39 million in 2015 to over 1.3 billion in 2024, highlighting the significance of the de minimis policy for cross-border trade [3] Group 2: Seller Responses and Market Dynamics - Many sellers, particularly small and medium-sized enterprises, are pausing shipments to the U.S. due to increased costs, with some opting to refund unshipped orders [1][4] - Major platforms like Temu and SHEIN have announced price increases averaging 30% across various product categories due to rising operational costs [6] - The cancellation of the de minimis exemption is likely to accelerate market consolidation, favoring larger sellers with robust supply chains while putting smaller sellers under significant pressure [9][10] Group 3: Future Trends and Strategies - The shift towards overseas warehouses is anticipated as sellers seek to maintain market presence in the U.S. despite increased costs [7][10] - The transition to overseas warehouses requires upfront investment and poses risks related to inventory management, which may be challenging for smaller sellers [8][9] - The industry is expected to evolve towards a more mature and regulated phase, with a potential shift from price competition to value competition, emphasizing brand and compliance as core competitive advantages [10]