Core Viewpoint - Spring Airlines is recognized for its low-cost travel options, appealing to budget-conscious travelers while employing various cost-saving measures that may compromise passenger comfort [19][24]. Company Overview - Spring Airlines is characterized as a budget airline that prioritizes affordability over traditional passenger services, such as free baggage allowance and complimentary meals [14][18]. - The airline's business model focuses on generating revenue through ancillary services, including baggage fees and in-flight sales, rather than solely on ticket sales [14][18]. Customer Experience - Passengers often experience a lack of free services, such as baggage check and meals, which are typically offered by other airlines, leading to a perception of the airline as more of a logistics provider than a passenger carrier [14][18]. - The seating arrangements and cabin design are described as cramped and basic, reminiscent of budget travel experiences, which may deter some travelers but appeal to those seeking low fares [15][17][22]. Pricing Strategy - Spring Airlines offers significant discounts and special deals through its app, making it an attractive option for cost-sensitive travelers [19][20]. - The airline's pricing strategy is designed to highlight affordability, with promotional fares that can be as low as 9 yuan for international flights, positioning it as a budget-friendly alternative to other travel options [20][21]. Market Position - The airline is positioned as a "savior" for budget travelers, providing essential travel services at lower costs, which resonates with the working class and those looking to save money [19][22]. - Despite its shortcomings in service quality, Spring Airlines is viewed positively by its target demographic, who appreciate the financial relief it offers [22][24].