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爆火的“鸡排哥” 殊途同归的流量密码
Bei Jing Shang Bao· 2025-09-29 15:41
Group 1 - The core viewpoint of the articles highlights the emergence of two popular figures in the food and beverage industry, "Chicken Brother" and the "Street Scanning List," both of which emphasize authenticity and consumer trust [1][2] - "Chicken Brother" has transformed a 6 yuan chicken business into a 600 million yuan enterprise, gaining significant attention on social media platforms through a relatable and genuine approach to food [1] - The "Street Scanning List" leverages technology and data to provide objective evaluations of restaurants, aiming to restore consumer confidence and offer opportunities for lesser-known food businesses [1][2] Group 2 - Both "Chicken Brother" and the "Street Scanning List" create new traffic channels for the food and beverage industry by embracing authenticity and a vibrant atmosphere [2] - The challenge remains for these phenomena to maintain their success after the initial surge in popularity, as past cases show that many internet celebrities experience a decline after their peak [3] - The industry faces the ongoing question of how to effectively capitalize on the traffic generated and sustain growth in a competitive local market [3]