赛事组织者常以"零经验"为卖点，吸引素人参与极限挑战。湖南某赛事中，唯一女选手因营养不良晕倒 送医，其参赛14天暴瘦至"皮包骨"的惨状，暴露出主办方对参赛者健康管理的漠视。 近期，荒野求生赛事在网络爆红，组织者与参赛者通过惊险场景收割流量，看似"双赢"的背后，也暗藏 安全、生态、竞技精神异化等隐忧。如果任由生存挑战沦为流量生意，这场以"征服自然"为名的竞赛， 就将误入迷途，甚至走上一条不归路。 不可否认，荒野求生可以磨练参赛者，也可以帮助普通民众树立敬畏自然的态度，提升独立自强的信 念，还能通过互联网传播为更多人提供精神食粮。但要让这一赛事在正轨上前行，彻底摆脱"求生意"的 质疑，相关部门需要从三方面重构规则：首先是安全，要强制要求主办方配备专业救援团队，建立参赛 者健康评估机制，杜绝"零经验"参赛的野蛮模式；其次是生态，划定赛事禁入区，引入生态补偿机制， 将环保条款纳入赛事合同；再则是价值，剥离流量捆绑，回归生存技能与团队协作的考核标准，避 免"表演式求生"的恶性循环。 人类对自然的探索本应充满敬畏。当"求生"变成"求生意"，我们失去的不仅是森林的宁静，还有对生命 与自然的尊重。唯有重建规则与敬畏，才能让这 ...

□ 胡波 赛事举办地还多为生态敏感区，参赛者的扎营、取火、排泄等行为，对脆弱的生态系统构成持续干扰。 张家界七星山赛事中，选手为搭建庇护所砍伐树木，为取水污染溪流。讽刺的是，主办方常以"亲近自 然"为宣传点，却刻意回避其行为对生物栖息地的侵扰。这种"征服自然"的叙事，实则是将生态资源异 化为流量道具的短视行为。 荒野求生的核心应是锤炼生存智慧与团队协作，但流量逻辑已将其扭曲为表演秀。部分赛事设置"晕倒 送医""强制退赛"等戏剧性环节，刻意制造冲突以吸引眼球。选手为博取关注，不惜夸大危险程度，甚 至编造虚假经历。这种将生存危机娱乐化的操作，不仅消解了竞技精神的严肃性，更向社会传递错误价 值观。当"绝境求生"沦为流量密码，真正的生存技能反而被边缘化。 不可否认，荒野求生可以磨练参赛者，也可以帮助普通民众树立敬畏自然的态度，提升独立自强的信 念，还能通过互联网传播为更多人提供精神食粮。但要让这一赛事在正轨上前行，彻底摆脱"求生意"的 质疑，相关部门需要从三方面重构规则：首先是安全，要强制要求主办方配备专业救援团队，建立参赛 者健康评估机制，杜绝"零经验"参赛的野蛮模式；其次是生态，划定赛事禁入区，引入生态补偿机制， ...

Group 1 - The core viewpoint of the articles highlights the emergence of two popular figures in the food and beverage industry, "Chicken Brother" and the "Street Scanning List," both of which emphasize authenticity and consumer trust [1][2] - "Chicken Brother" has transformed a 6 yuan chicken business into a 600 million yuan enterprise, gaining significant attention on social media platforms through a relatable and genuine approach to food [1] - The "Street Scanning List" leverages technology and data to provide objective evaluations of restaurants, aiming to restore consumer confidence and offer opportunities for lesser-known food businesses [1][2] Group 2 - Both "Chicken Brother" and the "Street Scanning List" create new traffic channels for the food and beverage industry by embracing authenticity and a vibrant atmosphere [2] - The challenge remains for these phenomena to maintain their success after the initial surge in popularity, as past cases show that many internet celebrities experience a decline after their peak [3] - The industry faces the ongoing question of how to effectively capitalize on the traffic generated and sustain growth in a competitive local market [3]

Core Viewpoint - The article discusses how Luo Yonghao has successfully created a closed-loop business model in the live-streaming industry, leveraging his ability to generate public discourse and convert that into sales through live broadcasts [4][12][35]. Group 1: Luo Yonghao's Business Strategy - Luo Yonghao has transitioned from being a tech entrepreneur to a prominent figure in live-streaming, effectively using his platform to set topics and generate traffic [10][35]. - During a recent conflict with Xibei, Luo's live-streaming attracted 10 million viewers and generated sales estimated at 50 million yuan, a significant increase from previous sales figures [11][28]. - Luo's ability to create public discourse has positioned him as a unique "topic-setting anchor" in the industry, contrasting with other streamers who chase traffic without engaging in public discussions [13][38]. Group 2: Challenges and Shifts in Focus - After experiencing setbacks in the AR sector, Luo acknowledged the difficulties in commercializing AR technology and shifted his focus towards AI, although initial product launches have faced delays [20][25]. - Luo's team has been actively recruiting for AI-related positions, indicating a continued interest in technology despite the challenges faced [26]. - The article highlights that Luo's public persona has evolved, with a growing emphasis on his role as a commentator and influencer rather than solely a tech entrepreneur [14][32]. Group 3: Public Perception and Influence - Luo's recent public engagements have significantly increased his follower count, with a notable rise of 700,000 followers in just one week during the Xibei controversy [34]. - Data analysis shows that 47% of online comments supported Luo during the recent public debate, indicating a strong public backing [33]. - Luo's ability to capture public sentiment and engage in timely discussions has solidified his status as a key figure in the live-streaming and tech discourse [36][40].

Core Viewpoint - Recent incidents involve individuals dressing in purchased "costume outfits" and impersonating delivery workers to create videos that deceive viewers into liking and sharing, turning "hard work" into a "traffic business" [1] Group 1 - The trend of creating viral videos through deception undermines social trust as repeated encouragement through likes is betrayed [1]

Core Viewpoint - The article discusses the impact of a fabricated police report regarding a prominent figure in a religious institution, highlighting how misinformation can manipulate public perception and emotions, leading to widespread belief in false narratives [3][68]. Group 1: Misinformation and Public Reaction - A fake police report created a significant stir, overshadowing official denials and causing public frenzy [3][12][68]. - The fabricated document was designed to evoke strong emotions, featuring dramatic elements that resonated with the public's existing suspicions about the figure involved [25][39]. - The public's belief in the false report was fueled by pre-existing biases and the nature of social media, which amplifies misinformation [34][42][68]. Group 2: The Nature of the Fabricated Document - The fake police report was crafted to resemble an official document, complete with realistic formatting and logos, making it more believable [17][18]. - In contrast, the official communication from the religious institution was formal and lacked the sensational elements that captured public attention [19][20][25]. - The narrative within the fake report played on themes of corruption and scandal, which are more engaging than the dry language of official statements [25][56]. Group 3: Underlying Motivations and Implications - The motivations behind creating such misinformation include generating online traffic, disrupting public perception, and exploiting societal distrust in official sources [29][30][31]. - The incident reflects a broader trend where religious institutions face scrutiny and potential backlash due to perceived corruption and commercialization [60][66]. - The fallout from this event poses a significant threat to the reputation of the religious institution, undermining its moral authority and operational legitimacy [66][68].

Core Insights - The article discusses the strategic partnership between Alibaba and Xiaohongshu (Little Red Book) through the "Red Cat Plan," marking a significant shift in Xiaohongshu's approach to e-commerce and its role in the industry [2][3] - Xiaohongshu is transitioning from direct e-commerce to becoming a traffic hub for major e-commerce platforms, focusing on its core identity as a "consumer decision-making center" rather than a direct seller [3][4] Group 1: Strategic Partnerships - Xiaohongshu has launched the "Red Cat Plan" with Alibaba, allowing seamless transitions from product reviews to purchasing on Taobao, coinciding with the critical 618 shopping festival [2] - Following this, JD.com also formed a strategic partnership with Xiaohongshu, mirroring the "Red Cat Plan" model, further solidifying Xiaohongshu's position as a traffic hub for e-commerce giants [2][6] Group 2: Historical Context and Evolution - Xiaohongshu's journey in e-commerce has been tumultuous, evolving from a cross-border e-commerce platform to a content-driven traffic provider, with significant milestones including a peak in sales during the 2015 Double Eleven shopping festival [4][5] - The platform faced challenges, including a decline in user trust due to counterfeit issues, leading to a shift in strategy towards content creation and user engagement rather than direct sales [5][6] Group 3: Business Model and Challenges - The partnership with e-commerce giants allows Xiaohongshu to leverage its 300 million monthly active users, representing a lucrative young consumer demographic, while the e-commerce platforms benefit from high-quality traffic [6][8] - Xiaohongshu's model of generating traffic without direct sales places it in a precarious position, as it risks becoming a "content farm" that feeds traffic to larger platforms without capturing significant revenue [6][7] Group 4: Future Directions - The article suggests that Xiaohongshu must find a balance between maintaining content quality and pursuing commercial interests, as the rise of commercial content could dilute user trust [10][12] - Xiaohongshu's future strategy may involve focusing on non-standard product categories while maintaining high entry barriers for brands to protect its content ecosystem [9][11]