流量生意

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爆火的“鸡排哥” 殊途同归的流量密码
Bei Jing Shang Bao· 2025-09-29 15:41
最近,餐饮业出了两个顶流,乍一看好像没什么关系,实际上有不少相同之处。 一个是景德镇的"鸡排哥"。把6元的鸡排生意做出"6个亿"的架势,参加当地文旅座谈会发言自带网 感,"鸡排哥"瞬间成了各大短视频平台的新晋顶流。 另一个是高德扫街榜,同样与餐饮相关,一夜之间火遍大江南北。通过抢占线上线下入口存在感满满, 导航数据转眼变身美食判官。 高度客观且真实靠谱的评价,看似简单,实际越来越稀缺。用客观的数据挤掉主观的水分,也是消费者 对平台上各种榜单一致的诉求。 在真实场景中,大众经常会遇到用餐写好评附赠送礼品的情况。类似的诱导性打分,会捧出很多名不副 实的"网红餐厅",用虚假流量堆出来的榜一经常难以服众。 无论是"鸡排哥"还是渴望数据说话的扫街榜,共同点无非是归于真诚,归于真实,充满活力感,拥抱烟 火气,给餐饮业创造新的流量入口。 流量来敲门是好事,但流量生意都有殊途同归的一面,都要面临来去匆匆的考验。 两个顶流,"鸡排哥"主打"不糊弄""人情味",情绪价值拉满。这个开得了大会,又控制得了油温的餐饮 人,一下子给餐饮业带来了与众不同的烟火气。 "炸不到位都不能原谅自己",虽然已经成了网络热梗,但回归初心做美食的真诚很 ...
梁文锋点醒罗永浩
36氪· 2025-09-22 10:37
Core Viewpoint - The article discusses how Luo Yonghao has successfully created a closed-loop business model in the live-streaming industry, leveraging his ability to generate public discourse and convert that into sales through live broadcasts [4][12][35]. Group 1: Luo Yonghao's Business Strategy - Luo Yonghao has transitioned from being a tech entrepreneur to a prominent figure in live-streaming, effectively using his platform to set topics and generate traffic [10][35]. - During a recent conflict with Xibei, Luo's live-streaming attracted 10 million viewers and generated sales estimated at 50 million yuan, a significant increase from previous sales figures [11][28]. - Luo's ability to create public discourse has positioned him as a unique "topic-setting anchor" in the industry, contrasting with other streamers who chase traffic without engaging in public discussions [13][38]. Group 2: Challenges and Shifts in Focus - After experiencing setbacks in the AR sector, Luo acknowledged the difficulties in commercializing AR technology and shifted his focus towards AI, although initial product launches have faced delays [20][25]. - Luo's team has been actively recruiting for AI-related positions, indicating a continued interest in technology despite the challenges faced [26]. - The article highlights that Luo's public persona has evolved, with a growing emphasis on his role as a commentator and influencer rather than solely a tech entrepreneur [14][32]. Group 3: Public Perception and Influence - Luo's recent public engagements have significantly increased his follower count, with a notable rise of 700,000 followers in just one week during the Xibei controversy [34]. - Data analysis shows that 47% of online comments supported Luo during the recent public debate, indicating a strong public backing [33]. - Luo's ability to capture public sentiment and engage in timely discussions has solidified his status as a key figure in the live-streaming and tech discourse [36][40].
新华视评|“伪骑手”的“流量生意”当休
Xin Hua Wang· 2025-09-17 11:17
近段时间以来,一些人穿着买来的"道具服装",说着剧本里的"台词",假扮成外卖员发布视频骗取网友 点赞转发,将"辛苦劳动"做成"流量生意"。当一个个"爆款"视频遭反转,一次次"点赞"鼓励被辜负,社 会的信任度也将被消解。 记者:胡林果 编导:徐宁 【纠错】 【责任编辑:王佳宁】 新华社音视频部制作 ...
413亿,174个娃,谁信谁傻!
Xin Lang Cai Jing· 2025-07-28 05:23
Core Viewpoint - The article discusses the impact of a fabricated police report regarding a prominent figure in a religious institution, highlighting how misinformation can manipulate public perception and emotions, leading to widespread belief in false narratives [3][68]. Group 1: Misinformation and Public Reaction - A fake police report created a significant stir, overshadowing official denials and causing public frenzy [3][12][68]. - The fabricated document was designed to evoke strong emotions, featuring dramatic elements that resonated with the public's existing suspicions about the figure involved [25][39]. - The public's belief in the false report was fueled by pre-existing biases and the nature of social media, which amplifies misinformation [34][42][68]. Group 2: The Nature of the Fabricated Document - The fake police report was crafted to resemble an official document, complete with realistic formatting and logos, making it more believable [17][18]. - In contrast, the official communication from the religious institution was formal and lacked the sensational elements that captured public attention [19][20][25]. - The narrative within the fake report played on themes of corruption and scandal, which are more engaging than the dry language of official statements [25][56]. Group 3: Underlying Motivations and Implications - The motivations behind creating such misinformation include generating online traffic, disrupting public perception, and exploiting societal distrust in official sources [29][30][31]. - The incident reflects a broader trend where religious institutions face scrutiny and potential backlash due to perceived corruption and commercialization [60][66]. - The fallout from this event poses a significant threat to the reputation of the religious institution, undermining its moral authority and operational legitimacy [66][68].
小红书,在商业与情怀间寻找“黄金支点”
Sou Hu Cai Jing· 2025-05-20 07:58
(本文系紫金财经原创稿件,转载请注明来源) 618大促前夕,电商行业上演了一场意料之外却又在情理之中的"战略联姻"。阿里与小红书携手推出"红猫计划"。 小红书,这个曾对站外链接采取"铁腕封杀"的社交平台,昔日用户即便不慎露出电商平台的截图都会遭遇"雷霆删除",如今却主动敞开流量闸门为淘宝导 流,如此180度的转变,不得说,这个世界不变的只有变化。 据透露,小红书将专为品牌商开发"广告挂链"功能模块,例如当用户浏览某款精华液的深度测评时,轻触底部的悬浮按钮,即可无缝跳转至淘宝天猫商品页 面。值得玩味的是,这一功能的上线时机堪称神来之笔,恰逢今年618大促前的流量爆发窗口期,各大电商平台正秣马厉兵备战年中最关键的大促战役。 当业界仍在热议此举的连锁反应时,更具戏剧性的后续接踵而至,京东与小红书闪电达成战略合作,其模式几乎是对"红猫计划"的完美复刻。至此,小红书 这个昔日的"种草王国",蜕变成电商巨头们的 "流量枢纽",小红书已经彻底放下了执念。 如今的小红书不再执着于电商变现,而是聚焦其最核心的"消费决策中枢"的定位。犹如19世纪加州淘金潮中的"卖水者",小红书正转型为电商时代的"流 量"担当,不直接下场做电商促 ...