Overview - The eyewear industry is rapidly evolving towards diversification and upgrading, with a clear trend towards specialization and scale [2] - The transition from basic functionality to comfort experience is driven by technological innovations and new materials, leading to lightweight and comfortable eyewear [2][4] - Increased eye strain among residents has made comfort a necessity, with diverse usage scenarios prompting product segmentation [4] Consumer Behavior - The prevalence of myopia has led to a norm of wearing frame glasses, with a trend of one person owning multiple pairs based on different scenarios [2][12] - Comfort is a common demand among myopic individuals, with varying focus on comfort depending on the usage context [2][23] - Consumers typically rely on social media for product information and then prefer offline stores for purchasing, with comfort being the primary decision factor [25][31] Market Trends - The eyewear retail market is projected to reach a scale of 94.4 billion yuan in 2024, with sustained growth in retail sales driven by increased consumer awareness of vision health [7][9] - The eyewear industry is entering a phase of high-quality development, with brands focusing on consumer demands and continuously upgrading products [7][9] Product Design - The comfort eyewear standard includes six core elements: overall design, local design, weight, material, style, and color [2][40] - Brands like Palimon emphasize "lighter and more comfortable" eyewear through a combination of comfort design, materials, and aesthetic color [2][39] - The design must consider both functional comfort and experiential comfort, ultimately enhancing emotional resonance with consumers [43] Purchasing Decisions - Initial purchase considerations prioritize product features, followed by reputation and brand, with comfort being the foremost concern during the decision-making process [28][31] - Consumers exhibit rational spending behavior, selectively paying for personalized services and innovative marketing that align with their preferences [48] Brand Strategy - Brands are leveraging product upgrades and innovative marketing to drive growth, focusing on precise adaptation to user needs and high-end experiences [45][46] - Palimon's three-dimensional comfort standard aims to meet user demands comprehensively, transforming comfort from a vague concept into a tangible experience [43]

Core Insights - The eyewear industry is rapidly evolving towards diversification and upgrading, driven by technological advancements and material innovations [1][6] - Increasing eye strain among residents and diverse usage scenarios are pushing the demand for comfortable eyewear [3][11] - The retail market for eyewear is expected to grow steadily, with a projected market size of 94.4 billion yuan in 2024 [6][5] Group 1: Industry Overview - The eyewear industry is transitioning from basic functionality to a focus on comfort, with lightweight and comfortable designs becoming essential [1][6] - The average daily internet usage among residents is projected to exceed 6 hours by 2024, contributing to increased eye strain [3] - The near-sighted population is experiencing a trend of owning multiple pairs of glasses, indicating a shift towards personalized eyewear solutions [13][11] Group 2: Consumer Behavior - Comfort is the primary concern for near-sighted individuals, with over half of them wearing glasses almost all day [11][15] - Consumers typically research eyewear online through social media platforms before making purchases in physical stores, with comfort being the top decision factor [24][30] - The demand for personalized and innovative marketing strategies is rising, with consumers willing to pay for customized eyewear experiences [47][44] Group 3: Product Design and Standards - Six core elements define comfortable eyewear: overall design, local design, weight, material, style, and color [39][42] - The design and material of eyewear significantly impact perceived comfort, with consumers prioritizing lightweight and well-distributed weight [36][32] - Brands like Palimon focus on comfort through a combination of design and material innovations, aiming to meet consumer expectations [38][39] Group 4: Market Trends and Innovations - The eyewear market is witnessing stable growth, with increasing consumer awareness of vision health driving retail sales [6][5] - The introduction of advanced technologies, such as AR/VR and smart glasses, is shaping the future of eyewear products [8] - Consumers are becoming more discerning, preferring quality and comfort over impulsive purchases, leading to a more rational buying behavior [47][44]

Overview - The eyewear industry is rapidly evolving towards diversification and upgrading, with a clear trend towards specialization and scale [1] - The transition from basic functionality to comfort experience is driven by technological innovations and new materials, leading to lightweight and comfortable eyewear [1][6] - Increased eye strain among residents has made comfort a necessity, with diverse usage scenarios prompting product segmentation based on application [3][6] Consumer Behavior - Near-sighted individuals commonly wear frame glasses, with a trend towards owning multiple pairs based on different scenarios [11][13] - Comfort is a universal demand among near-sighted individuals, with varying focus points depending on the usage context [11][22] - Consumers typically discover eyewear products through social media and make purchases in physical stores, with comfort being the primary decision factor [24][30] Market Trends - The eyewear retail market is expected to reach a scale of 94.4 billion yuan in 2024, with sustained high growth in retail sales driven by increased consumer awareness of vision health [6][8] - The eyewear industry is entering a high-quality development phase, with brands focusing on consumer demands and continuously upgrading products [6][8] Product Design - The comfort eyewear standard includes six core elements: overall design, local design, weight, material, style, and color [1][39] - Brands like Palimon emphasize "lighter and more comfortable" eyewear through a combination of comfort design, materials, and aesthetic color [1][38] - The design of comfortable eyewear must consider overall and local design, material, weight, style, and color to meet consumer needs [39][42] Consumer Preferences - Consumers prioritize product features, followed by reputation and brand when selecting eyewear, with comfort being the foremost concern during the purchasing decision [27][30] - The demand for comfortable eyewear reflects a composite requirement for lightweight, stability, and material safety [32][36] - Different demographics have varying discomfort experiences, with Gen Z focusing on pain and stability, while middle-aged consumers are sensitive to frame wear and facial marks [20][22] Marketing Innovation - Brands are leveraging product upgrades and innovative marketing strategies to drive growth, focusing on precise adaptation to consumer needs [44][45] - Consumers are becoming more rational in their purchasing decisions, selectively paying for marketing content that aligns with their preferences and needs [47]

Core Insights - The eyewear industry is rapidly evolving towards diversification and upgrading, driven by technological advancements and material innovations [1][6] - Increasing eye strain among residents and diverse usage scenarios are making comfort a necessity in eyewear [3][11] - The retail market for eyewear is expected to grow steadily, with a projected market size of 94.4 billion yuan in 2024 [6][8] Group 1: Industry Overview - The eyewear industry is transitioning from basic functionality to a focus on comfort, with lightweight and comfortable designs becoming essential [1][6] - The average daily internet usage among residents is projected to exceed 6 hours by 2024, contributing to increased eye strain [3] - The near-sighted population is increasingly adopting multiple pairs of glasses, indicating a trend towards personalized eyewear solutions [13][11] Group 2: Consumer Behavior - Comfort is the primary concern for near-sighted individuals, with over half wearing glasses almost all day [11][15] - Consumers typically research eyewear online through social media platforms before making purchases in physical stores, with comfort being the key decision factor [24][30] - The purchasing decision process prioritizes product features, followed by brand reputation and customer service [27][30] Group 3: Product Design and Standards - Six core elements define comfortable eyewear: overall design, local design, weight, material, style, and color [39][42] - The design and material of eyewear significantly impact perceived comfort, with consumers valuing lightweight and well-distributed weight [36][32] - Brands like Palimon focus on comfort through innovative design and material choices, aligning with consumer expectations [38][39] Group 4: Marketing and Innovation - Brands are leveraging product upgrades and innovative marketing strategies to drive growth, catering to consumer demands for personalized and high-quality experiences [44][45] - Consumers are becoming more discerning, opting to pay for personalized services and unique marketing propositions that resonate with their preferences [47] - The eyewear market is seeing a rise in demand for customized solutions, with consumers willing to invest in products that meet their specific needs [47]