Investment Rating - The report maintains an "Overweight" rating for the company with a target price of RMB 22.50 [6][4]. Core Insights - The company's revenue for the first three quarters reached RMB 6.196 billion, a year-on-year increase of 3.7%, while the net profit attributable to shareholders was RMB 399 million, up 6.4% year-on-year. The third quarter alone saw revenue of RMB 2.176 billion, growing 7.8% year-on-year [1][6]. - The improvement in revenue is attributed to the recovery of the company's self-owned brand retail business, although profit performance in Q3 was weaker than revenue due to increased marketing efforts and changes in business structure [1][2]. - The company continues to strengthen its position in the sleep sector, maintaining its leadership in the mattress industry, and is actively exploring the smart home product market [1][4]. Revenue Breakdown - For the first three quarters of 2025, the self-owned brand retail business generated RMB 3.88 billion, a year-on-year increase of 8.1%, with Q3 showing a 14.1% increase year-on-year. Online sales grew significantly by 32.2% year-on-year, while offline sales decreased by 4.3% [2][3]. - The self-owned brand engineering revenue was RMB 440 million, up 14.1% year-on-year, while the OEM business revenue was RMB 1.65 billion, down 6.0% year-on-year [2]. Profitability Metrics - The company's overall gross margin for the first three quarters was 36.0%, an increase of 0.7 percentage points year-on-year. However, the Q3 gross margin was 35.6%, down 0.9 percentage points year-on-year, primarily due to changes in business structure and increased promotional activities [3]. - The net profit margin attributable to shareholders for the first three quarters was 6.4%, an increase of 0.2 percentage points year-on-year, indicating improved profitability [3]. Earnings Forecast and Valuation - The report maintains its earnings forecast, projecting net profits attributable to shareholders of RMB 460 million, RMB 533 million, and RMB 617 million for 2025, 2026, and 2027, respectively. Corresponding EPS is expected to be RMB 1.25, RMB 1.45, and RMB 1.68 [4][10]. - The company is assigned a PE ratio of 18 times for 2025, reflecting its leading position in the mattress industry and strong brand advantages [4][11].