Group 1: Travel Trends - The Dragon Boat Festival travel market is expected to be dominated by short trips, with a focus on cultural experiences and seasonal cuisine, particularly in regions like the Yangtze River Delta, Beijing-Tianjin-Hebei, Pearl River Delta, and Sichuan-Chongqing [2] - National surrounding travel bookings are projected to increase by 23% year-on-year, while searches for cultural experience tours during the Dragon Boat Festival have surged by 50% [2] - The rise in data reflects consumers' preference for personalized, diverse, and high-quality cultural tourism experiences, highlighting the dual development of cultural heritage and tourism industry value [2] Group 2: Cultural and Tourism Activities - The Ministry of Culture and Tourism has initiated various cultural and tourism consumption promotion activities, encouraging localities to host unique events during holidays like the Dragon Boat Festival [2] - Regions with rich cultural heritage, such as Chengdu, Luoyang, and Wuzhen, are launching themed activities that incorporate traditional customs and intangible cultural heritage [3] Group 3: Consumer Behavior and Economic Impact - The holiday period is a key driver for service consumption, with significant growth in tourism, travel, and communication services observed in early 2023 [3] - As income levels rise and consumer attitudes shift, there is a growing emphasis on service quality, experience, and personalization, leading to a transition from goods consumption to service consumption [3] Group 4: E-commerce and Financial Initiatives - E-commerce platforms are launching various promotional activities to boost consumption during the Dragon Boat Festival and the upcoming "6.18" shopping festival, leveraging government subsidy policies [5] - Financial institutions are also introducing special offers to stimulate demand for consumer electronics, with initiatives like trade-in programs and interest-free installment plans [6] - The integration of financial services with trade-in policies aims to enhance consumer convenience and align with diverse consumption needs, contributing to the high-quality development of the consumption market [6]