到店的核心价值，在于能亲身体验 "舒适" 的本质。在各商场的体验区，你可以亲手触摸实木家具的纹理，感受沙发坐垫的回弹力度，试躺床垫感受承托 性，甚至操作智能家电体验便捷功能 —— 这些线上图文无法传递的触感与体验，正是判断家居产品是否适配生活的关键。这个双十一，红星美凯龙帮您"焕 新家"，一步步实现理想中的舒适家居模样。 每到 "双十一" 消费季，不少人会悄悄规划 "焕新家居" 的小事 —— 可能是想给客厅换一套更舒适的沙发，或是为厨房添一台实用的家电，让日常居住的空 间多一份新鲜感与活力。家居消费本就离不开真实触摸与场景体验，这个双十一，红星美凯龙北京区域五家商场推出 "双 11 心动焕新家" 主题活动，邀你到 店亲身体验，解锁看得见、摸得着的家居升级方案。 10 月 25 日至 11 月 23 日，北京东五环商场、北京北四环商场、北京全球家居 1 号店、北京至尊 Mall 与北京西四环商场，以 "双 11 心动焕新家" 为核心，共 同打造这场焕新盛宴。活动摒弃复杂的线上凑单套路，将 "好搭""好价""舒适" 的核心优势落地在实体空间中：无论是想找到风格适配的家具组合，还是追 求实在价格与品质保障，亦或是渴 ...

Core Insights - The "Home Renovation Consumption Season" event was launched on August 29 in Shenyang, focusing on enhancing consumer experience in home improvement and renovation [1] - The event aims to promote high-quality supply to meet consumer demands for quality home furnishings, emphasizing themes of green, smart, and elderly-friendly home renovations [1] Group 1 - The event is part of the "Buy in China" initiative for 2025 and has been held for four consecutive years, serving as a significant platform for promoting home consumption [1] - Various well-known companies such as JD.com, IKEA, Haier, and others showcased over a hundred home renovation products, offering incentives like free design services and personalized customization [1] - Real estate companies and financial institutions actively participated, promoting discounts and financial support to enhance consumer engagement [1] Group 2 - The provincial commerce department plans to leverage this event to strengthen collaboration among various departments, including commerce, housing, and civil affairs [2] - The initiative aims to create a one-stop experience for consumers by integrating quality housing resources with smart, energy-efficient, and environmentally friendly home appliances and renovations [2]

Group 1: Travel Trends - The Dragon Boat Festival travel market is expected to be dominated by short trips, with a focus on cultural experiences and seasonal cuisine, particularly in regions like the Yangtze River Delta, Beijing-Tianjin-Hebei, Pearl River Delta, and Sichuan-Chongqing [2] - National surrounding travel bookings are projected to increase by 23% year-on-year, while searches for cultural experience tours during the Dragon Boat Festival have surged by 50% [2] - The rise in data reflects consumers' preference for personalized, diverse, and high-quality cultural tourism experiences, highlighting the dual development of cultural heritage and tourism industry value [2] Group 2: Cultural and Tourism Activities - The Ministry of Culture and Tourism has initiated various cultural and tourism consumption promotion activities, encouraging localities to host unique events during holidays like the Dragon Boat Festival [2] - Regions with rich cultural heritage, such as Chengdu, Luoyang, and Wuzhen, are launching themed activities that incorporate traditional customs and intangible cultural heritage [3] Group 3: Consumer Behavior and Economic Impact - The holiday period is a key driver for service consumption, with significant growth in tourism, travel, and communication services observed in early 2023 [3] - As income levels rise and consumer attitudes shift, there is a growing emphasis on service quality, experience, and personalization, leading to a transition from goods consumption to service consumption [3] Group 4: E-commerce and Financial Initiatives - E-commerce platforms are launching various promotional activities to boost consumption during the Dragon Boat Festival and the upcoming "6.18" shopping festival, leveraging government subsidy policies [5] - Financial institutions are also introducing special offers to stimulate demand for consumer electronics, with initiatives like trade-in programs and interest-free installment plans [6] - The integration of financial services with trade-in policies aims to enhance consumer convenience and align with diverse consumption needs, contributing to the high-quality development of the consumption market [6]