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观车 · 论势 || 汽车业“反内卷”亟需一场集体觉醒
Core Viewpoint - The automotive industry is experiencing a collective awakening to combat "involutionary" competition, emphasizing the need for collaboration and mutual understanding among companies to strengthen the industry as a whole [1][2][3] Group 1: Industry Challenges - "Involutionary" competition includes not only price wars but also negative practices such as "black public relations," manipulated rankings, and delayed payments to suppliers, which disrupt market order and harm healthy industry development [2][3] - The automotive industry has faced various challenges and opportunities throughout its development, and collaboration has been key to overcoming these hurdles [2][3] Group 2: Call for Collaboration - Industry leaders, including Chery Automobile's chairman, advocate for a unified approach to eliminate "involutionary" competition, suggesting that it should become a collective awareness and choice across the industry [1][2] - BMW's CEO in Greater China highlighted that overcoming "involutionary" competition requires teamwork and collaboration rather than isolated efforts [4] Group 3: Future Directions - The industry must shift from price-driven competition to value-driven competition, focusing on technological innovation, product quality, user experience, and brand culture to create true competitive advantages [3][4] - The transition to international markets necessitates that the Chinese automotive industry resolve internal issues before facing external challenges, ensuring sustainable development [2][3]