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换代≠被淘汰,车圈难题终于有人解了
虎嗅APP· 2025-03-21 10:32
Core Viewpoint - The rapid iteration of automotive products is surpassing that of smartphones, leading to consumer hesitation due to the fear of immediate obsolescence after purchase [1][3] Group 1: Market Dynamics - In March 2023, there were 35 automotive launch events in China, with five events occurring on the same day, indicating a crowded market [1] - Consumers are increasingly aware of the rapid advancements in battery technology and intelligent driving systems, leading to a tendency to hold off on purchases [1][3] Group 2: Hardware Upgrade Initiatives - Huawei's Hongmeng Zhixing announced a hardware upgrade plan for existing owners of the AITO M9, allowing them to replace core components to enhance their vehicles [2][10] - This initiative breaks the traditional practice of phasing out older models upon the release of new ones, addressing "upgrade anxiety" among consumers [2][3] Group 3: Technical Challenges and Solutions - Upgrading hardware in older models poses significant technical challenges, including the need for new sensor installations and wiring adjustments [3][10] - The AITO M9's architecture supports flexible hardware upgrades, which reduces complexity and enhances communication efficiency between vehicle components [11][12] Group 4: User Experience and Satisfaction - The hardware upgrade initiative aims to maintain a consistent user experience across different model generations, ensuring that existing users feel valued [10][16] - The AITO M9 has received high user satisfaction ratings, indicating the importance of retaining customer loyalty through such upgrade options [16][18] Group 5: Market Positioning and Strategy - The decision to offer hardware upgrades reflects a strategic move to enhance brand reputation and customer retention, especially in a competitive market [16][18] - The initiative also serves to protect the vehicle's resale value, as evidenced by the AITO M9's high ranking in depreciation rates among electric and hybrid vehicles [16]
牧原股份:越南及周边东南亚国家的生猪养殖行业对于非瘟防控等需求较为迫切 成为公司海外业务开展的切入点
当前公司海外业务团队正在熟悉当地市场及产业发展状况,公司会根据未来战略发展需求制定不同国家 和地区的业务发展方式及目标。 2024年,公司与越南本土养殖公司BAF达成合作协议,为其提供养猪技术服务方案、硬件支持、人员培 训等,致力于提升越南当地生猪养殖企业的养殖水平和管理能力。 人民财讯3月20日电,牧原股份3与19日在2024年年度报告交流会上表示,当前,越南及周边东南亚国家 的生猪养殖行业从业者对于非瘟防控、猪场改造、硬件升级、生物安全防控体系等需求较为迫切,这也 成为公司海外业务开展的切入点。 ...