Core Insights - Hong Kong banks are seeking to expand their wealth management market in the Guangdong-Hong Kong-Macao Greater Bay Area, with East Asia Bank (China) opening its flagship branch in Shenzhen focused on wealth management [1][4] - The bank aims to shift its retail to wholesale business ratio from approximately 3:7 to 5:5, emphasizing the development of retail services, particularly wealth management for high-net-worth clients [1][7] - The Greater Bay Area is identified as a significant wealth management market with a population nearing 100 million, providing a substantial target client base for banks [5][9] Wealth Management Strategy - East Asia Bank's strategy aligns with other foreign banks in China, focusing on enhancing services for high-net-worth individuals and cross-border financial services [5][6] - The bank reported a 39% increase in affluent clients in the Greater Bay Area and a 54% increase in clients moving to Hong Kong, with a 90% growth in assets under management (AUM) for cross-border wealth management [5][6] - The bank's flagship branch features dedicated areas for wealth management, indicating a strong retail focus [6][7] Integration of Services - The distinction between corporate and personal services is becoming less clear, with a trend towards integrating financial needs across personal, family, and business levels [2][8] - East Asia Bank is developing a framework called "People, Family, Enterprise, Society" to address the wealth management needs of ultra-high-net-worth entrepreneurs [9] - The bank plans to enhance its transaction banking services and leverage AI for cross-border settlement and trade financing [9]