Core Insights - The term "推客" (Tuike) emerged as a phenomenon in the social e-commerce sector in 2025, with its origins traced back to a 16-year innovation timeline [1] Group 1: Historical Development - The concept of "推客" was officially initiated when Sina registered the "推客" trademark on August 27, 2009, becoming the first company in China to hold legal rights to the term [3] - In 2018, Suning launched the "Suning Tuike" platform, marking the practical implementation of the "self-purchase saves money, promotion earns money" model, which validated the feasibility of social distribution in e-commerce [3] Group 2: Catalysts for Growth - The true explosion of the "推客" model occurred in 2025, driven by two main engines: - WeChat's strategic upgrade, which officially mentioned the "推客" concept on January 9, 2025, and integrated it into the WeChat Mini Program ecosystem [4] - The launch of the "First Tuike Conference" by the organization "沸点会" on the same day, which aimed to promote the private domain ecosystem [4] Group 3: Ecosystem Expansion - The "推客" ecosystem experienced rapid growth due to the ongoing efforts of WeChat and 沸点会: - The March conference in Hangzhou established a milestone for the industry, confirming the mainstream status of the "推客" model [6] - The May conference in Changsha focused on the service ecosystem for "推客" Mini Programs, aiming to launch 2,000 platforms by the end of the year [6] - The August conference in Guangzhou introduced content creators, transitioning "推客" into the "short video live distribution era" [6] Group 4: Key Takeaways - The rise of "推客" is attributed to a synergistic effect of three forces: - Technological infrastructure (WeChat's transaction capabilities) - Platform strategy (official support from WeChat) - Industry promotion (ecosystem development by 沸点会) [6][7] - The journey from a trademark registration by Sina to a vast ecosystem of millions of "推客" illustrates that innovation at a single node cannot create a wave; only an open and collaborative ecosystem can ignite a truly viable new business model [9]

Core Insights - The development of the "Tuike" concept has evolved from a vague idea to a thriving ecosystem, with 2025 identified as a pivotal year for its growth [1][8] - The initial attempts to establish the "Tuike" trademark began as early as 2005, but it was not until 2009 that Sina successfully registered the trademark, although no commercial model was developed at that time [1][4] - The introduction of "Suning Tuike" in 2018 marked the first practical application of the Tuike concept, but its closed ecosystem limited its broader impact [1][4] Timeline of Key Events - **2005-2009**: Multiple attempts to register the "Tuike" trademark were unsuccessful, leading to the concept remaining undeveloped [4] - **2009**: Sina successfully registered the "Tuike" trademark, but this was limited to trademark registration without any commercial practice [4] - **2018**: Suning launched "Suning Tuike," showcasing the initial model, but it remained confined within Suning's ecosystem [4] - **January 9, 2025**: WeChat publicly mentioned "Tuike" and integrated it into its ecosystem, marking the start of a dual-engine approach to drive industry attention [3][4] - **March 3, 2025**: The first "Ten Thousand Tuike Conference" was held in Hangzhou, validating the feasibility of the Tuike model [3][4] - **May 28, 2025**: The second conference in Changsha focused on resource integration, and WeChat established an e-commerce product department to support Tuike [3][4] - **August 7, 2025**: The third conference in Guangzhou solidified the formation of a substantial Tuike ecosystem [4][6] Industry Growth and Impact - The Tuike industry is experiencing explosive growth, with goals set for 2,000 Tuike platforms to launch and 10 million Tuike participants impacting 1.3 billion consumers [6] - The role of Tuike has evolved from "mobile shelves" to "content sharers," enhancing the ecosystem's vibrancy [6] - The efficient integration of information flow, logistics, and capital flow has provided robust support for the Tuike model [6] - The collaborative efforts of WeChat and the "沸点会" (Fengdianhui) have made the concept of "everyone can be a Tuike" a reality [6][8]