Core Insights - Sora APP achieved 1 million downloads in less than 5 days, surpassing the speed of ChatGPT [1][2] - Among nearly 2 million weekly active users, 70% are content creators, a remarkable figure compared to the traditional 90-9-1 rule of internet engagement [3][22] - The essence of Sora lies in fostering genuine human relationships, emphasizing social interaction over solitary experiences [4][6] Product Features - Sora incorporates two core social features: Cameo and Remix, designed to enhance user interaction and creativity [13][14] - The Cameo feature allows users to create personalized videos by integrating their likeness and voice into generated scenes, promoting social engagement [14][16] - The Remix feature enables users to build upon others' works, creating a traceable signal of inspiration and fostering a culture of collaborative creativity [18][19] User Engagement - Sora's design encourages a high level of user-generated content, with a focus on real human connections rather than mere consumption [22][23] - The platform's recommendation algorithm is tailored to stimulate creativity, avoiding a "mindless scrolling" experience and instead promoting content that inspires users to create [26][27] - Sora aims to lower the barriers to content creation, making it accessible to a broad audience beyond just AI enthusiasts [28][30] Market Positioning - Sora is positioned as a social platform that prioritizes user interaction, contrasting with competitors that focus on consumption [20][21] - The team believes that the core of social products in the AI era should revolve around authentic human relationships, which is a key differentiator for Sora [24][22] - Sora's approach to commercialization includes a flexible points system, allowing for adjustments based on user and market feedback [36][38]