Core Insights - The weekend saw a new round of "takeaway wars" with platforms like Meituan and Taobao Flash Sale issuing large discount coupons to attract consumers [1][4] - Meituan's instant retail order volume reached a new high of 150 million, with significant increases in both rider income and order volume [4][5] Group 1: Promotional Activities - Meituan and Taobao Flash Sale launched large discount coupons to stimulate consumer demand, with Meituan allowing coupon gifting through social platforms like WeChat [1][6] - The promotion period began on July 5, leading to a surge in consumer engagement, particularly in coffee and tea brands, with "free milk tea" trending on social media [1] Group 2: Order and Revenue Growth - As of July 12, Meituan's instant retail order volume reached 150 million, with peak order volumes increasing by 30 million compared to the previous week [4] - Rider income and order volume both saw significant growth, with weekend rider daily income up by 111% and daily order volume up by 33% [4][5] Group 3: Merchant Performance - Restaurant orders on Meituan increased by 65% compared to regular periods, with specific products like KFC's "whole chicken" exceeding 1 million orders within half a day of launch [4]