Core Viewpoint - The promotional video for the Li Auto i6 emphasizes the emotional connection and lifestyle aspirations of the target audience, focusing on young individuals aged 25-35 who seek to express their individuality against societal expectations [1][2]. Group 1: Target Audience and Emotional Appeal - The main characters in the promotional video are young adults, reflecting a demographic that values self-expression and independence, contrasting with societal pressures to conform [1]. - The video addresses the internal conflict of wanting to live authentically while facing external expectations, resonating emotionally with viewers through repeated phrases that highlight this struggle [1][2]. Group 2: Brand Identity and Value Proposition - The brand name "Liang" (理想) cleverly conveys dual meanings, enhancing its marketability and emotional resonance with consumers who aspire to live life on their own terms [2]. - The promotional strategy focuses on establishing a strong emotional connection between the product and the consumer's values, positioning the i6 as a symbol of individuality and self-definition [2]. Group 3: Product Features and Lifestyle Integration - The i6 is portrayed as a versatile tool for freedom and exploration, catering to users' desires for spontaneous travel and relaxation, supported by its advanced charging capabilities and spacious design [3]. - The vehicle is positioned not just as a mode of transportation but as a partner in the user's lifestyle, capable of adapting to various activities and personal expressions [3].