Core Viewpoint - Hongguo APP is testing community features to enhance user engagement and create a content ecosystem centered around short dramas, aiming to compete with platforms like Xiaohongshu [1][8][10]. Group 1: Community Features and Incentives - Hongguo APP has introduced a graphic incentive program where users can earn rewards for posting quality content, with 10,000 coins equating to approximately 1 yuan [1][3]. - The community section has been prioritized in the app's interface, indicating a strategic focus on community-driven content [3][5]. - The community aims to facilitate direct access to short dramas through a "one-click watch" feature, enhancing user experience [5][8]. Group 2: Market Positioning and Strategy - The community feature is seen as a response to the trend of content platforms becoming more community-oriented, similar to Douyin and Kuaishou [8][10]. - Hongguo's strategy is to differentiate itself from Xiaohongshu by focusing on short drama content, creating a "short drama + social" platform [8][10]. - The app's growth in monthly active users has slowed, prompting the need for new user acquisition strategies through community engagement [11][12]. Group 3: Competitive Landscape - Hongguo's community initiative is compared to Xiaohongshu's successful "grass-planting" model, which has proven effective in driving user engagement and monetization [10][19]. - Despite overlapping user demographics, the two platforms serve different user needs, with Hongguo focusing on short drama content and Xiaohongshu on lifestyle and consumer decisions [17][18]. - The competition between Hongguo and Xiaohongshu will intensify, particularly in the realm of short drama content and female user engagement [19].