年度策略｜十五五启幕 2026 年如何布局？20251118 摘要 2026 年传媒板块受益于政策支持、AI 技术进步和产业链资本化， Reddit、小红书、字节跳动（TikTok）及 OpenAI 等关键企业或将在美 股进行资本化，A 股市场也可能看到机器人、AI 眼镜等新兴公司的资本 化驱动。 数字营销领域，蓝色光标、易点天下、天龙集团和引力传媒等公司受益 于阿里巴巴千问 APP 全球推广和华为新技术发布。电商与国漫、文娱与 科普文化等线下体验经济也将获得更多关注。 投资者应优先关注各细分领域龙头企业，如蓝色光标，并结合内生增长 动力与外部催化剂（政策、新技术发布等），在非业绩期布局。2025 年底至 2026 年初，互联网公司可能推出新的 AI 产品，是重要时间节点。 2025 年传媒板块多元化发展，线下文旅如上海双年展和电影院线借助 AI 技术吸引关注，线上长视频平台稳健发展，短视频由抖音主导，字节 跳动红果 APP 在短剧领域月活用户超 2 亿，数字营销广告和电商板块在 AI 赋能下转向拉动创收。 Q&A 2026 年传媒板块的整体布局和前景如何？ 2026 年是"十五"规划的起始年，同时也是 20 ...

Core Viewpoint - Hongguo APP is testing community features to enhance user engagement and create a content ecosystem centered around short dramas, aiming to compete with platforms like Xiaohongshu [1][8][10]. Group 1: Community Features and Incentives - Hongguo APP has introduced a graphic incentive program where users can earn rewards for posting quality content, with 10,000 coins equating to approximately 1 yuan [1][3]. - The community section has been prioritized in the app's interface, indicating a strategic focus on community-driven content [3][5]. - The community aims to facilitate direct access to short dramas through a "one-click watch" feature, enhancing user experience [5][8]. Group 2: Market Positioning and Strategy - The community feature is seen as a response to the trend of content platforms becoming more community-oriented, similar to Douyin and Kuaishou [8][10]. - Hongguo's strategy is to differentiate itself from Xiaohongshu by focusing on short drama content, creating a "short drama + social" platform [8][10]. - The app's growth in monthly active users has slowed, prompting the need for new user acquisition strategies through community engagement [11][12]. Group 3: Competitive Landscape - Hongguo's community initiative is compared to Xiaohongshu's successful "grass-planting" model, which has proven effective in driving user engagement and monetization [10][19]. - Despite overlapping user demographics, the two platforms serve different user needs, with Hongguo focusing on short drama content and Xiaohongshu on lifestyle and consumer decisions [17][18]. - The competition between Hongguo and Xiaohongshu will intensify, particularly in the realm of short drama content and female user engagement [19].