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聚焦银发需求,北京链家打造多维度、体系化社区助老范本
Bei Jing Shang Bao· 2025-10-30 09:44
10月29日,北京链家以"九九话重阳,助老守安康"为主题,举办助老公益实践分享活动。扎根社区多年,北京链家精准捕捉老年群体常见生活痛点:智能手 机不会用导致的社会脱节、各种隐患引发的跌倒风险、空巢状态下的精神孤独等,这些痛点成为北京链家深耕助老服务、践行社区公益的核心出发点。 立足老年群体多场景的生活需求,北京链家系统性地构建起涵盖便利生活、健康关怀、精神陪伴三大维度的全方位助老服务体系,实现从基础保障到品质生 活提升的多链条覆盖。活动现场北京链家通过分享助老公益实践内容、邀请多方代表共话助老,以及开展"我来教您防跌倒"公益课等环节,将传统节日底蕴 与助老公益深度融合,积极深化社区敬老、爱老的氛围营造,为社区助老提供了有益的实践范本。 目前,北京链家已与超1300个社区签订共建协议,2800余名党员主动下沉社区,构建起了"门店+社区+党员"的高效响应网络,为助老服务提供了坚实保 障。展望未来,北京链家相关负责人表示,"北京链家将坚守公益初心,不断优化助老服务,加强与街道、社区的联动,推出更多贴合老年群体需求的助老 举措,为提升老人幸福指数、构建老年友好社区贡献链家力量。希望因为链家的存在,能够给北京这座城市带 ...
贝壳公益发布《社区银龄生活观察报告》
Core Insights - The report titled "Aging: Are We Ready?" aims to depict the real-life scenarios of contemporary elderly individuals and discusses the theme of "aging with dignity" through surveys and in-depth interviews [1][2] Group 1: Findings on Aging - Aging is characterized not only by physical decline but also by fears related to memory loss and a perceived loss of self-worth [1] - Elderly respondents expressed feelings of sadness regarding their changing appearance and the emotional burden of relying on others for daily activities [1] Group 2: Caregiving Dynamics - The report highlights the challenges faced by the only-child generation, who are often spread across major cities and are anxious about receiving distressing calls from their elderly parents [1] - The phenomenon of "younger elderly" caring for "older elderly" is becoming increasingly significant, indicating a shift in intergenerational relationships under the pressures of caregiving [1] Group 3: Technological and Spatial Challenges - The lack of age-friendly design in homes poses safety risks for the elderly, while the digital divide complicates their ability to engage with the outside world [1] - Many elderly individuals feel "abandoned" due to their inability to operate smartphones and adapt to new technologies [1] Group 4: Community Support Initiatives - The report is based on 4,273 survey responses from individuals aged 55 and above, along with 415 public contributions, representing a systematic summary of Beike Public Welfare's seven years of work in community elder care [2] - Beike Public Welfare has expanded its services from teaching elderly individuals to use smartphones to include fall prevention and safety measures, addressing various needs such as digital literacy, home safety, and social connections [2]