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聚焦银发需求,北京链家打造多维度、体系化社区助老范本
Bei Jing Shang Bao· 2025-10-30 09:44
Core Viewpoint - Beijing Lianjia is actively engaging in community service aimed at the elderly, addressing common issues such as social disconnection due to smartphone usage, fall risks, and loneliness in empty-nest situations [1][3]. Group 1: Elderly Care Services - The company has established a comprehensive elderly care service system covering three dimensions: convenient living, health care, and mental companionship, enhancing the quality of life for seniors [3]. - A significant statistic indicates that the fall incidence rate among seniors aged 65 and above is as high as 30%, highlighting a critical health risk for this demographic [3]. Group 2: Community Engagement and Initiatives - Beijing Lianjia has conducted over 1,000 community classes and related activities for the "I Teach You to Prevent Falls" initiative, focusing on various aspects of fall prevention, including awareness, exercise, disease management, and home environment improvement [3][4]. - The company has signed co-construction agreements with over 1,300 communities and has more than 2,800 party members actively involved in community service, creating an efficient response network for elderly care [4]. Group 3: Future Plans - Looking ahead, the company aims to continuously optimize elderly care services, strengthen collaboration with streets and communities, and introduce more initiatives tailored to the needs of the elderly, contributing to the creation of an age-friendly community [4].
贝壳公益发布《社区银龄生活观察报告》
Core Insights - The report titled "Aging: Are We Ready?" aims to depict the real-life scenarios of contemporary elderly individuals and discusses the theme of "aging with dignity" through surveys and in-depth interviews [1][2] Group 1: Findings on Aging - Aging is characterized not only by physical decline but also by fears related to memory loss and a perceived loss of self-worth [1] - Elderly respondents expressed feelings of sadness regarding their changing appearance and the emotional burden of relying on others for daily activities [1] Group 2: Caregiving Dynamics - The report highlights the challenges faced by the only-child generation, who are often spread across major cities and are anxious about receiving distressing calls from their elderly parents [1] - The phenomenon of "younger elderly" caring for "older elderly" is becoming increasingly significant, indicating a shift in intergenerational relationships under the pressures of caregiving [1] Group 3: Technological and Spatial Challenges - The lack of age-friendly design in homes poses safety risks for the elderly, while the digital divide complicates their ability to engage with the outside world [1] - Many elderly individuals feel "abandoned" due to their inability to operate smartphones and adapt to new technologies [1] Group 4: Community Support Initiatives - The report is based on 4,273 survey responses from individuals aged 55 and above, along with 415 public contributions, representing a systematic summary of Beike Public Welfare's seven years of work in community elder care [2] - Beike Public Welfare has expanded its services from teaching elderly individuals to use smartphones to include fall prevention and safety measures, addressing various needs such as digital literacy, home safety, and social connections [2]