Core Insights - The article highlights the growing consensus to eliminate "involution" and unhealthy competition in the market, with government bodies emphasizing fair competition to foster innovation [1][3] - Umi Yidong has successfully differentiated itself in the convenience store sector by focusing on community service and personalized experiences, achieving record-breaking sales figures [1][5] Industry Overview - The convenience store sector in China has seen significant growth, with total sales reaching 424.8 billion yuan in 2023 and a store count of 320,000 [3] - Retail sales in convenience stores grew by 9.1% from January to April 2023, outperforming other retail formats [3] Company Performance - Umi Yidong's recent openings have achieved impressive sales, with individual stores surpassing 300,000 yuan in daily sales, including a record of 327,000 yuan at the Tianxin store [3][5] - The company has opened multiple new stores in July 2023, with plans for further expansion in the coming months [3] Competitive Strategy - Umi Yidong emphasizes a community-centric approach, focusing on customer experience and emotional connections, akin to the successful model of "Fat Donglai" [7][8] - The company has developed a unique membership system that transforms one-time customers into lifelong users, achieving a member repurchase rate of 78%, significantly higher than the industry average of 45% [9] Customer Engagement - Umi Yidong enhances customer loyalty by creating a welcoming atmosphere and offering community-oriented services, such as shared amenities and social events [10] - The average customer dwell time in Umi Yidong stores is 18 minutes, three times the industry average, indicating strong customer engagement [10]