Core Insights - The "Poster Neighborhood Culture Festival" aims to integrate health, culture, and community engagement through a "light exercise + strong interaction" model, promoting a healthy lifestyle within communities [1][2][9] - The festival has successfully reached over ten large communities, engaging more than ten thousand residents and receiving widespread acclaim [2][5] Community Engagement - The festival is designed around residents' needs, featuring five functional areas: sports energy stations, health stations, and cultural markets, creating a "one-stop community carnival" [3][5] - Activities include performances and interactive cooking sessions, enhancing community bonds and providing high-quality cultural experiences [5][6] Social Responsibility - The festival also focuses on special community groups, providing care packages to the elderly and families in need, thereby fostering community warmth [6][9] - The event serves as a platform for brands to fulfill social responsibilities while deepening connections with users [7][9] Innovative Operational Model - The festival employs a "stamp collection" mechanism to enhance participant engagement and brand interaction, achieving a "brand effect" through community involvement [7][9] - The integration of online and offline activities through live streaming expands the festival's reach and influence [9] Future Development - The festival plans to evolve into a "brand special" model, attracting more quality brands and social organizations to explore new paths for health culture co-construction [9] - This initiative aims to enhance community cultural development and create a win-win situation for residents, brands, and society [9]

转自：北京日报客户端 "悦跑新里程 书香润未来"第二届海淀全民阅跑活动日前在海淀区清河之洲公园举办。从6岁至60岁，近 500名热爱阅读与运动的市民共赴这场文化与健康的盛宴。 本届阅跑活动将"读万卷书"与"行万里路"深度结合，通过"阅读+跑步+闯关"的趣味形式，倡导市民在运 动中感受书香魅力，在阅读中激发活力。活动以清河之洲公园的现代园林景观为背景，参与者沿途需完 成3个通关任务，集齐通关卡后可领取完赛奖牌和能量补给。这一设计既考验体能，又融入知识挑战， 让参与者在挥洒汗水的同时体验思维的跃动。 值得一提的是，阅跑活动中穿插举办的"夭夭+学长"文化趣味市集如同一幅绚丽多彩的画卷，徐徐展 开，为活动增添乐趣。一位带女儿参赛的母亲感叹："孩子第一次发现跑步和读书可以这么有趣结合， 回家后将继续坚持每天'家庭阅跑半小时'。" 此次活动由北京市海淀区文化和旅游局指导、海淀区图书馆支持、北京新华文化有限责任公司承办。北 京新华文化公司项目负责人表示："阅跑活动不仅是一次身体与精神的'双修'，更是社区文化共建的创 新尝试。未来我们将持续探索'阅读+'模式，让书香浸润城市每个角落。"海淀区清河之洲相关领导也谈 到，此类活动 ...