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中国电影观众满意度调查:观众满意度明显增长
Zhong Guo Xin Wen Wang· 2025-08-24 02:11
Core Insights - The overall audience satisfaction with Chinese films has significantly increased, with an average score of 84.3 points from January to August 22 this year, compared to 82.87 points in 2023 and 82.92 points in 2024 [1][2] Group 1: Audience Satisfaction Metrics - All films surveyed this year scored above 80 points, with a steady increase in the proportion of films scoring over 82 and 84 points compared to previous years [1] - Five films have achieved a high satisfaction score of over 86 points this year, while only one film reached this level in the entire year of 2015 [1] Group 2: Film Quality Indicators - The average scores for viewing pleasure and thoughtfulness this year are 84.2 points and 84 points, respectively, with "Nanjing Photo Studio" leading in both categories [2] - Animated films like "Nezha: Birth of the Demon Child" and "The King's Avatar: For the Glory" have shown strong viewing pleasure, while historical war films like "The Volunteer Army: The Battle of Life and Death" and "Dongji Island" excel in thoughtfulness [2] Group 3: Market Trends and Impacts - The film market has shown a notable increase in audience demand satisfaction, with over 84 points indicating high satisfaction levels driving market growth [3] - The long-tail effect in box office performance is highlighted by films like "Nezha: Birth of the Demon Child," which maintained strong box office momentum due to high audience satisfaction [2]