电影观众满意度

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中国电影观众满意度调查:观众满意度明显增长
Zhong Guo Xin Wen Wang· 2025-08-24 02:11
据悉,中国电影艺术研究中心从2015年春节档开始进行该项调查。此次发布的内容是从观众评价的 角度,分析近年来上映的重点影片。 调查显示,从今年初至8月22日,中国电影观众满意度均值达到84.3分,比前两年(2023年为82.87 分,2024年为82.92分)有较为明显的增长。 思想精深、艺术精湛、制作精良是所有电影创作者的追求所在,满意度指标体系中有两个重要的二 级指标,即观赏性和思想性。今年以来的电影,观赏性、思想性均值分别是84.2分和84分。其中,《南 京照相馆》的观赏性和思想性都居于首位;《哪吒之魔童闹海》《罗小黑战记2》两部动画片的观赏 性、《志愿军:存亡之战》《东极岛》的思想性分居第二和第三位,反映出近一年来,在高工业技术支 持下的动画电影和历史战争题材电影不断突破表达边界,在高质量发展之路上起到引领作用。 原标题:中国电影观众满意度调查:观众满意度明显增长 调查表明,真实科学评价的结果将激发票房长尾效应,或成为实现票房逆生长的重要抓手。以《哪 吒之魔童闹海》为例,影片在激烈的春节档以高满意度顺利突围,票房走势持续高热,长尾效应尤为突 出;《浪浪山小妖怪》发布历史调查动画片排名第四的消息后,实现 ...
暑期档已过三分之一,国产片评分良好进口片带动观影热情
Xin Lang Cai Jing· 2025-07-09 12:21
Core Insights - The latest audience satisfaction survey for Chinese films indicates that domestic films have a satisfaction score exceeding 83 points since late June, reflecting a robust and positive development in the film market [1][11] - The survey, conducted by the China Film Art Research Center and Yi'en, provides a comprehensive evaluation system independent of box office and social media metrics, covering audiences from various city tiers [3] Audience Satisfaction Trends - The survey highlights a growing trend of audience segmentation in viewing preferences, with significant differences in satisfaction ratings between general and professional audiences for the same films [6] - Three films, "The Case of the Sauce Shop," "The Nameless," and "Malice," received high satisfaction ratings, with "Malice" scoring 84.1, "The Case of the Sauce Shop" at 83.8, and "The Nameless" at 83.4 [4] Detailed Ratings Analysis - Among general audience ratings, "The Case of the Sauce Shop" excelled in story appeal and actor performance, achieving a score of 88.4 for actor performance, the highest in recent surveys [8][9] - In professional audience evaluations, "The Case of the Sauce Shop" led in 11 out of 12 metrics, with a notable score of 91.7 for its communication method [10] Market Dynamics - The overall audience satisfaction for viewing options has increased, with 88.3% of general audiences rating their choices as "very good" or "good," a slight rise from late June [11] - The summer film market is further enriched by diverse imported films, with "F1: Fast & Furious" receiving a high satisfaction score of 87.1 and "Detective Conan: The Phantom of the Eye" at 86.3, indicating sustained audience enthusiasm [13] Future Outlook - The upcoming film slate remains strong, with a variety of genres set to release, including comedies, historical dramas, and animated films, which are expected to inject further momentum into the summer box office [15]