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中国电影观众满意度调查:观众满意度明显增长
Zhong Guo Xin Wen Wang· 2025-08-24 02:11
Core Insights - The overall audience satisfaction with Chinese films has significantly increased, with an average score of 84.3 points from January to August 22 this year, compared to 82.87 points in 2023 and 82.92 points in 2024 [1][2] Group 1: Audience Satisfaction Metrics - All films surveyed this year scored above 80 points, with a steady increase in the proportion of films scoring over 82 and 84 points compared to previous years [1] - Five films have achieved a high satisfaction score of over 86 points this year, while only one film reached this level in the entire year of 2015 [1] Group 2: Film Quality Indicators - The average scores for viewing pleasure and thoughtfulness this year are 84.2 points and 84 points, respectively, with "Nanjing Photo Studio" leading in both categories [2] - Animated films like "Nezha: Birth of the Demon Child" and "The King's Avatar: For the Glory" have shown strong viewing pleasure, while historical war films like "The Volunteer Army: The Battle of Life and Death" and "Dongji Island" excel in thoughtfulness [2] Group 3: Market Trends and Impacts - The film market has shown a notable increase in audience demand satisfaction, with over 84 points indicating high satisfaction levels driving market growth [3] - The long-tail effect in box office performance is highlighted by films like "Nezha: Birth of the Demon Child," which maintained strong box office momentum due to high audience satisfaction [2]
暑期档已过三分之一,国产片评分良好进口片带动观影热情
Xin Lang Cai Jing· 2025-07-09 12:21
Core Insights - The latest audience satisfaction survey for Chinese films indicates that domestic films have a satisfaction score exceeding 83 points since late June, reflecting a robust and positive development in the film market [1][11] - The survey, conducted by the China Film Art Research Center and Yi'en, provides a comprehensive evaluation system independent of box office and social media metrics, covering audiences from various city tiers [3] Audience Satisfaction Trends - The survey highlights a growing trend of audience segmentation in viewing preferences, with significant differences in satisfaction ratings between general and professional audiences for the same films [6] - Three films, "The Case of the Sauce Shop," "The Nameless," and "Malice," received high satisfaction ratings, with "Malice" scoring 84.1, "The Case of the Sauce Shop" at 83.8, and "The Nameless" at 83.4 [4] Detailed Ratings Analysis - Among general audience ratings, "The Case of the Sauce Shop" excelled in story appeal and actor performance, achieving a score of 88.4 for actor performance, the highest in recent surveys [8][9] - In professional audience evaluations, "The Case of the Sauce Shop" led in 11 out of 12 metrics, with a notable score of 91.7 for its communication method [10] Market Dynamics - The overall audience satisfaction for viewing options has increased, with 88.3% of general audiences rating their choices as "very good" or "good," a slight rise from late June [11] - The summer film market is further enriched by diverse imported films, with "F1: Fast & Furious" receiving a high satisfaction score of 87.1 and "Detective Conan: The Phantom of the Eye" at 86.3, indicating sustained audience enthusiasm [13] Future Outlook - The upcoming film slate remains strong, with a variety of genres set to release, including comedies, historical dramas, and animated films, which are expected to inject further momentum into the summer box office [15]