Core Viewpoint - The "2025 Le Gou Baoji Giant Discount Warm Winter" commercial and cultural integration consumption promotion event aims to stimulate consumer activity in Baoji through various initiatives, including electronic coupons and winter promotional activities, engaging over a thousand businesses across multiple sectors [1][2]. Group 1: Event Overview - The event is organized by multiple departments in Baoji, including commerce, culture, tourism, and sports, and will run from December 2025 to February 2026 [2]. - Key promotional activities include the winter "ticket root economy" and e-commerce live streaming, with a total of 10 city-level and 48 district-level promotional activities planned [2]. Group 2: Consumer Engagement - The event provides a convenient and affordable platform for citizens while offering local businesses an opportunity to showcase their products and expand their market presence [2]. - The "Le Gou Baoji" series of consumption activities focuses on encouraging consumers to exchange old products for new ones, which is part of Baoji's broader strategy to boost consumption [2]. Group 3: Innovative Consumption Models - Baoji has introduced the "ticket root +" consumption matrix, allowing visitors to use tickets from one venue to gain discounts or free access to other attractions, thereby enhancing the overall consumer experience [6]. - The integration of various sectors, such as tourism, dining, and retail, is aimed at maximizing the potential of the entire consumption chain [6]. Group 4: Night Economy and Local Culture - Baoji is enhancing its night economy by introducing diverse food options and cultural experiences, attracting significant foot traffic, especially during holidays [7]. - The West Fu Old Street has become a vibrant hub for night-time activities, showcasing local cuisine and cultural performances, with an average daily visitor count exceeding 30,000 during peak periods [7]. Group 5: Consumer Environment Optimization - Baoji is committed to improving the consumer environment by strengthening market regulation, promoting smart shopping facilities, and enhancing urban services [8]. - The city is implementing measures to ensure consumer rights are protected while also improving the overall shopping experience through better infrastructure and services [8].