（原标题：想让孩子远离手机，家长要做这5件事） 近日，央视新闻记者就此问题，采访了腾讯客服未成年人保护营地教育负责人马滢。她表示，"断网、 封号、摔手机、限制、强管，都是以损伤亲子关系为代价的。你要解决这个问题，就先要解决亲子关系 问题。" 一、孩子依赖手机的背后 是未被看见的心理需求 孩子沉迷网络只是表象，其背后是孩子没被看见的心理需求。有心理研究者表示，孩子爱玩手机的背 后，折射着他们在现实生活中无法被看见的诉求，无法被满足的渴望—— 手机像一扇通往外界的窗户，或一个情绪的避风港。当孩子体验到负面情绪，他们会习惯躲进网络世 界，让快乐和庞杂的信息来转移自己的注意力，缓解情绪压力。比如，当孩子在现实生活中无法体验到 有力的社会支持，就会转而去虚拟世界中寻找归属。 很多家长习惯于关注孩子的行为，然后去矫正这些行为。但事实上，任何行为的背后，都有其深层次的 意义。这其中代表着冲突的部分，往往是一种信号，更是解决问题的开关。 03 让亲子时间取代屏幕时间 二、5个简单方法 让孩子远离手机 想要降低孩子对手机的需求，家长要在看见孩子真正心理需求的基础上，去用更丰富而饱满的体验，去 替代那些手机能带给孩子的东西—— ...

Group 1 - The article discusses the application of psychological principles in child education, emphasizing that there are systematic methods to educate children effectively [1] - It highlights the "forbidden fruit effect," where children are more curious about things that are prohibited, suggesting that this can be used positively in parenting [2][4] - An experiment illustrates that telling children not to touch something can increase their curiosity, leading them to explore more [3] Group 2 - The importance of a sense of security in childhood is emphasized, stating that it significantly impacts a child's happiness and development throughout life [5] - Parents play a crucial role in providing this sense of security, which can influence a child's willingness to face challenges and explore new experiences [6] - The article notes that children's expressions of affection, such as seeking closeness to parents, are often rooted in their need for security [7] Group 3 - Sleep is identified as a critical factor in a child's development, with adequate sleep being essential for physical growth and cognitive development [8] - The article warns that parents may inadvertently harm their child's sleep by not addressing underlying fears, such as fear of the dark [9][10] - Recommendations for establishing healthy sleep habits include maintaining a consistent sleep schedule and creating a conducive sleep environment [10] Group 4 - The "overload effect" is introduced, explaining that excessive criticism can lead to increased resistance and negative feelings in children [11][12] - It suggests that parents should avoid repetitive nagging, as it can trigger adverse reactions in children and diminish the effectiveness of their guidance [12]

Core Viewpoint - The article discusses the declining popularity of Gatorade among NBA players, highlighting a shift towards personalized nutrition and athlete independence in brand endorsements [3][5][10]. Group 1: Brand Perception and Athlete Behavior - Gatorade, once a staple in NBA locker rooms, is now often rejected by players, with stars like Stephen Curry and Kawhi Leonard openly expressing their disdain for the brand [3][5]. - Many players are opting for personalized drink options, often created by their nutritionists, indicating a trend towards individualized nutrition solutions [5][9]. - The behavior of players hiding or rejecting Gatorade during press conferences raises questions about the brand's current standing among athletes [3][5]. Group 2: Endorsement Conflicts and Market Dynamics - NBA players are increasingly aligning with competing brands, such as LeBron James with Powerade and Klay Thompson with BodyArmor, leading to conflicts with Gatorade [7][10]. - Gatorade has not secured endorsement deals with all NBA players, resulting in feelings of being "forced" to promote the brand among those who are not affiliated [7][10]. - The traditional sponsorship model is being challenged as athletes seek more involvement in product development and brand partnerships [9][19]. Group 3: Impact of Athlete Actions on Brand Value - High-profile rejections of brands by athletes can lead to significant media attention, which may paradoxically increase interest in the rejected products, as seen with Gatorade's search volume spike following Curry's actions [17][19]. - The article draws parallels with other sports, noting similar instances where athletes have rejected sponsor products, impacting brand perception and market value [10][12]. - The need for brands to adapt to changing athlete expectations and consumer preferences is emphasized, suggesting that brands must focus on product quality and user experience rather than solely relying on celebrity endorsements [15][19]. Group 4: Future of Brand-Athlete Relationships - The article suggests that brands must evolve from viewing athletes as mere promotional tools to recognizing them as co-creators of value, fostering a more collaborative relationship [14][19]. - The decline in the effectiveness of celebrity endorsements, particularly among younger consumers, indicates a shift towards authenticity and shared values in brand relationships [19]. - Gatorade's role as a sponsor is crucial for the financial ecosystem of the NBA, yet the brand must navigate the changing landscape of athlete preferences and market dynamics to maintain relevance [19].