私域增长
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解锁2026私域增长密码,梦饷科技举办女装类目商家大会
Sou Hu Wang· 2025-12-16 02:18
Core Insights - The conference held by DreamX Technology focused on the women's apparel category, highlighting the company's achievements and strategic planning for 2026, emphasizing industry trends and private domain growth paths [1][3] Industry Trends - The women's apparel market is characterized by a clear structural trend, with dresses, down jackets, and casual pants being the top three categories, while pants, suits, and jeans have emerged as market dark horses [3] - Consumer preferences are shifting towards styles like "denim," "patchwork," and "new Chinese style," reflecting the demand for commuting and vacation scenarios [3] - The new Chinese style women's apparel market is projected to exceed 250 billion yuan by the end of 2025, indicating significant growth potential [3] Company Strategy - DreamX Technology's 2026 strategy includes a dual approach of "node marketing + scenario operation," focusing on key shopping periods and seasonal changes to enhance user experience and emotional connection [4] - The company introduced an "all-goods operation" strategy, creating a product matrix that includes bestsellers, new arrivals, and exclusive items to meet diverse merchant needs and consumer preferences [4] Performance Highlights - The brand "Qiu Shui Yi Ren" reported a 116% year-on-year increase in GMV and a 145% increase in content shares since 2025, showcasing effective brand trust-building strategies [5] - DreamX Technology's senior vice president outlined the company's commitment to core strategies of "quality goods, content upgrade, AI empowerment, and sustainable growth" to foster an ecosystem of mutual benefit with merchants [5][7] Future Outlook - The company aims to enhance supply chain capabilities and create differentiated products while upgrading private domain live streaming tools to improve operational efficiency [7] - DreamX Technology plans to leverage its core advantages in private domain e-commerce to drive high-quality and sustainable growth in the women's apparel industry [7]