品类趋势方面，2025年女装市场呈现清晰的结构化特征。连衣裙、羽绒服、休闲裤稳居时尚女装三大主 力品类，市场需求稳定；裤装、套装、牛仔裤则异军突起，成为年度市场黑马。消费偏好上，"丹 宁""拼接""新中式"等关键词持续走红，精准折射出通勤、度假两大核心场景的需求升级趋势。 近日，梦饷科技2025女装类目商家大会在上海圆满举行。本次大会吸引了阿玛尼、秋水伊人、帕罗、对 白、鸭鸭、艾莱依等近百家知名品牌参加，梦饷科技复盘近一年女装类目发展成果，重磅发布2026年战 略规划，聚焦行业趋势洞察与私域增长路径，共探行业高质量发展新方向。 "女装作为规模超万亿的核心服装品类，近年来行业格局正发生深刻且鲜明的变革。"梦饷科技女装负责 人刘玉华在会上表示。数据显示，2025年以来，梦饷科技女装类目持续领跑私域电商赛道，销售体量稳 居行业TOP1，核心竞争力进一步夯实。其中，品牌新品率、爆款率较2024年实现双位数攀升，产品核 心力稳步增强；售后综合表现远超传统渠道，行业领先优势显著，用户满意度持续提升。 货盘规划作为2026年平台赋能的核心抓手，梦饷科技创新推出"全货盘运营"策略，构建"爆款尖货+新款 线下同款+引流清仓款+ ...

Group 1 - The article highlights the digital transformation of the women's clothing industry in South China, particularly in Shenzhen, where brands are leveraging live streaming to engage with consumers and gather feedback for production adjustments [1][9]. - The South China clothing industry is evolving from a manufacturing base to a brand incubator, with designers incorporating Eastern aesthetics into their products and manufacturers adopting data-driven flexible supply chains [1][8]. - The Douyin e-commerce platform is becoming a significant channel for women's clothing brands, with many businesses increasing their investment in live streaming to capture new market opportunities [1][10]. Group 2 - The niche new Chinese-style brand JINYU achieved over 100 million GMV within three years, maintaining a high repurchase rate, and primarily grew through Douyin e-commerce [7][11]. - JINYU's average transaction value is around 2000 yuan, with GMV increasing from approximately 10 million in the first year to over 100 million in the second year, benefiting from Shenzhen's high-end women's clothing industry advantages [7][8]. - The brand utilizes local high-quality materials and production capabilities, showcasing the manufacturing process during live streams to enhance customer engagement and trust [8][9]. Group 3 - The company "Zhizhi," a denim brand from Zhongshan, innovated the "store broadcast" model to rapidly increase brand visibility, leveraging its strong supply chain capabilities [9][10]. - Zhizhi's approach includes a partnership model for live stream hosts, allowing them to build personal brands while promoting Zhizhi's products, thus enhancing brand awareness and sales [10]. - The Douyin e-commerce platform reported that the South China women's clothing industry is one of its most important sectors, with GMV expected to exceed 100 billion yuan in 2024, reflecting a year-on-year growth of over 46% [11][12].