Group 1 - The article highlights the digital transformation of the women's clothing industry in South China, particularly in Shenzhen, where brands are leveraging live streaming to engage with consumers and gather feedback for production adjustments [1][9]. - The South China clothing industry is evolving from a manufacturing base to a brand incubator, with designers incorporating Eastern aesthetics into their products and manufacturers adopting data-driven flexible supply chains [1][8]. - The Douyin e-commerce platform is becoming a significant channel for women's clothing brands, with many businesses increasing their investment in live streaming to capture new market opportunities [1][10]. Group 2 - The niche new Chinese-style brand JINYU achieved over 100 million GMV within three years, maintaining a high repurchase rate, and primarily grew through Douyin e-commerce [7][11]. - JINYU's average transaction value is around 2000 yuan, with GMV increasing from approximately 10 million in the first year to over 100 million in the second year, benefiting from Shenzhen's high-end women's clothing industry advantages [7][8]. - The brand utilizes local high-quality materials and production capabilities, showcasing the manufacturing process during live streams to enhance customer engagement and trust [8][9]. Group 3 - The company "Zhizhi," a denim brand from Zhongshan, innovated the "store broadcast" model to rapidly increase brand visibility, leveraging its strong supply chain capabilities [9][10]. - Zhizhi's approach includes a partnership model for live stream hosts, allowing them to build personal brands while promoting Zhizhi's products, thus enhancing brand awareness and sales [10]. - The Douyin e-commerce platform reported that the South China women's clothing industry is one of its most important sectors, with GMV expected to exceed 100 billion yuan in 2024, reflecting a year-on-year growth of over 46% [11][12].