他放话：董事会必须改革，权力得交给懂创意、懂品牌的人，只有这样，才能让股东安心，让公司重新涨起来，做出更有新意、质量更好的产品。 光说不算，当地时间12月29日，威尔逊直接宣布要提名三个独立董事候选人，参加 2026 年的董事会选举。 而这一切的直接导火索，就是公司最近不太好看的业绩。 01 业绩下滑，创始人趁机发难 凤凰网财经《公司研究院》 "县城贵妇"超爱的Lululemon，最近正上演一场热闹的"抢权大戏"。 十年前就离开公司的创始人奇普・威尔逊，突然对着董事会火力全开。 距离这场"夺权大戏"发生的半个多月前，Lululemon 就先扔出了一个大消息——CEO要换人了。 现任CEO卡尔文・麦克唐纳计划在2026年1月31日正式卸任CEO和董事会成员的职位。 在找到新的正式CEO之前，董事会已经拍板，让公司的首席财务官和首席商务官临时搭伙，一起担任联席 CEO，暂时稳住大局。 说起来，卡尔文在CEO这个位置上，是除了创始人威尔逊之外待得最久的人，从2018年8月就开始担任该职位。 这七年里，他确实带着Lululemon一路"狂飙"。 营收从33亿美元直接干到了百亿美元级别，业务版图扩张到30多个国家和地区 ...

品类趋势方面，2025年女装市场呈现清晰的结构化特征。连衣裙、羽绒服、休闲裤稳居时尚女装三大主 力品类，市场需求稳定；裤装、套装、牛仔裤则异军突起，成为年度市场黑马。消费偏好上，"丹 宁""拼接""新中式"等关键词持续走红，精准折射出通勤、度假两大核心场景的需求升级趋势。 近日，梦饷科技2025女装类目商家大会在上海圆满举行。本次大会吸引了阿玛尼、秋水伊人、帕罗、对 白、鸭鸭、艾莱依等近百家知名品牌参加，梦饷科技复盘近一年女装类目发展成果，重磅发布2026年战 略规划，聚焦行业趋势洞察与私域增长路径，共探行业高质量发展新方向。 "女装作为规模超万亿的核心服装品类，近年来行业格局正发生深刻且鲜明的变革。"梦饷科技女装负责 人刘玉华在会上表示。数据显示，2025年以来，梦饷科技女装类目持续领跑私域电商赛道，销售体量稳 居行业TOP1，核心竞争力进一步夯实。其中，品牌新品率、爆款率较2024年实现双位数攀升，产品核 心力稳步增强；售后综合表现远超传统渠道，行业领先优势显著，用户满意度持续提升。 货盘规划作为2026年平台赋能的核心抓手，梦饷科技创新推出"全货盘运营"策略，构建"爆款尖货+新款 线下同款+引流清仓款+ ...

据央视新闻报道，眼下，AI技术正赋能千行百业，为人们的工作、学习、生活带来很多便利。但最近，一些人竟然用AI制作虚假图片和视频向网店商家 索赔。来看江苏苏州一位大闸蟹经销商的遭遇。 买家发来"死螃蟹"图片视频 疑点重重 11月17日，在江苏苏州相城区经营大闸蟹生意的高女士，根据客户订单，发出了一箱8只装大闸蟹。第二天，广州的买家就收到了货，完成签收。就在签 收后10多分钟，高女士收到平台发来的客户反馈。 江苏苏州相城区大闸蟹经销商高晶：11月18日早上11点40分左右就签收了，11点53分就来反馈说8只螃蟹死了6只。 高女士对此也非常疑惑，立即联系消费者，请他们提供相应的证据。 很快，买家就发来了一张照片，画面显示，6只螃蟹腹部朝上躺在台盆边，但这张照片引起了高女士的怀疑。带着疑惑，高女士让客户再拍一段视频。 据齐鲁晚报报道，此后高女士选择发布视频曝光此事。 该视频曾被举报下架，但在修正后重新发布。高女士表示，自己主动修正，重新发布一条与原视频差不多的视频，隐去了顾客的隐私。"我本来不较真 的，让他吃就吃吧。 江苏苏州相城区大闸蟹经销商高晶：第一眼看上去就感觉像AI制作的，运镜很奇怪。如果再细看，螃蟹脚出现了 ...

每经编辑｜何小桃 据央视新闻报道，眼下，AI技术正赋能千行百业，为人们的工作、学习、生活带来很多便利。但最近，一些人竟然用AI制作虚假图片和视频向网店商家 索赔。来看江苏苏州一位大闸蟹经销商的遭遇。 买家发来"死螃蟹"图片视频 高女士对此也非常疑惑，立即联系消费者，请他们提供相应的证据。 很快，买家就发来了一张照片，画面显示，6只螃蟹腹部朝上躺在台盆边，但这张照片引起了高女士的怀疑。带着疑惑，高女士让客户再拍一段视频。 江苏苏州相城区大闸蟹经销商高晶：第一眼看上去就感觉像AI制作的，运镜很奇怪。如果再细看，螃蟹脚出现了5只小腿，和正常的大闸蟹不一样。视频 比例也裁切了，很明显就是为了去掉水印裁切的。所以我们让他再拍一段视频，用手指逐个去指一下，拨动一下，这个我觉得不可能再造假了。后来他真 的发来了这样一段视频。 疑点重重 11月17日，在江苏苏州相城区经营大闸蟹生意的高女士，根据客户订单，发出了一箱8只装大闸蟹。第二天，广州的买家就收到了货，完成签收。就在签 收后10多分钟，高女士收到平台发来的客户反馈。 江苏苏州相城区大闸蟹经销商高晶：11月18日早上11点40分左右就签收了，11点53分就来反馈说8只螃蟹 ...

Core Points - A case of fraud involving AI-generated fake images of dead crabs has been resolved, with the involved customer receiving an 8-day administrative detention and a refund of 195 yuan being fully recovered [1][3][5] - The incident highlights the growing issue of AI technology being used for fraudulent activities in e-commerce, prompting calls for better detection measures from platforms [5][10] Group 1: Incident Details - A customer claimed to have received 8 crabs, with 6 allegedly dead, and provided AI-generated videos as evidence for a refund [1][3] - After the refund was issued, the seller, Ms. Gao, discovered the fraud and reported it to the police, leading to the customer's arrest [3][5] - The administrative punishment was confirmed by the Guangzhou Public Security Bureau, which also mandated the return of the fraudulent refund amount [5] Group 2: Industry Implications - Ms. Gao's experience reflects a broader trend where e-commerce businesses face challenges from customers using AI to create fake claims about product quality [5][10] - Legal experts indicate that such fraudulent activities using AI could lead to criminal charges, emphasizing the need for stricter regulations and enforcement [10] - The incident serves as a warning for e-commerce platforms to enhance their systems for identifying AI-generated content to protect sellers from scams [5][10]

开篇：你的服装工厂，还在被AI搜索忽略吗？ 上个月见了一位深圳服装代工厂老板，他说："花了6个月做SEO，关键词'深圳小批量服装定制'终于排 到第8，但客户现在根本不点链接——直接问ChatGPT要答案，我的工厂信息连影子都没出现。" 三、GEO的底层逻辑 核心观点： AI搜索时代，服装制造企业必须用GEO（生成式引擎优化）替代传统SEO，才能让企业信息成为AI回 答的核心来源，而不是被淹没在搜索结果里。 现在的用户，已经习惯用大模型问问题："广州哪里有做运动服OEM的工厂？""小批量服装定制哪家能 7天交货？"——他们要的是直接答案，不是10条链接。这就是AI搜索时代的真实背景：大模型正在成为 用户获取信息的第一入口。 一、为什么传统SEO在变弱？ 传统SEO的逻辑，是"讨好搜索引擎算法"——堆关键词、买外链、优化页面。但现在，这套玩法越来越 不灵了： 最终结果：很多工厂做了半年SEO，获客量还不如以前在B2B平台发帖子多。 二、转折点：为什么现在必须理解GEO？ GEO（生成式引擎优化）和SEO的本质，是"面向AI" vs "面向搜索引擎"： 维度 SEO（传统搜索引擎优化） GEO（生成式引擎优化） 核 ...

Group 1 - The article highlights consumer behavior regarding small expenses and the tendency to avoid perceived unnecessary costs while making larger purchases [2][3][4][5] - It illustrates various scenarios where consumers prioritize saving on minor fees, such as delivery charges or packaging costs, even when it leads to higher overall spending [2][3][4][5] - The narrative emphasizes the contrast between spending on experiences or items deemed valuable versus being frugal on smaller, seemingly trivial expenses [3][4][5] Group 2 - The article presents a series of anecdotes that reflect common consumer dilemmas, showcasing how individuals often overthink minor costs while being willing to spend significantly on other items [2][3][4][5] - It suggests that these behaviors are relatable and reflect a broader trend in consumer psychology, where the perception of value influences spending decisions [2][3][4][5] - The humorous tone of the anecdotes serves to engage readers and encourage them to reflect on their own spending habits and experiences [5]

Core Viewpoint - The rise of AI technology is enabling fraudulent activities where consumers manipulate product images to claim quality issues and seek refunds, posing significant challenges for merchants [1][6]. Group 1: AI Manipulation and Fraudulent Claims - Consumers are using AI to alter product images, such as modifying a normal apple photo to appear moldy, to falsely claim quality issues and request refunds from merchants [1]. - A clothing store's customer service reported instances where customers submitted images of alleged defects that showed clear signs of AI generation, complicating the refund process [2]. - A ceramic shop owner experienced a similar situation where a customer claimed a product had cracks, but AI analysis revealed the image was likely generated, indicating a growing trend of such fraudulent claims [6]. Group 2: Legal and Platform Responses - Legal experts indicate that using AI to fabricate product defects for refunds constitutes fraud, which could lead to civil or criminal penalties for the perpetrators [7]. - E-commerce platforms are taking measures to combat these fraudulent activities by establishing an account integrity system to track and penalize users engaging in such behaviors [9].

Core Viewpoint - The rise of AI technology is enabling fraudulent activities where consumers manipulate product images to claim quality issues, leading to financial losses for merchants [1][7]. Group 1: AI Manipulation and Fraud - Consumers are using AI to alter product images, such as modifying a normal apple photo to appear moldy, to falsely claim quality issues and seek refunds [1]. - Instances of AI-generated images being used to support refund claims have been reported, with merchants struggling to identify the fraud due to the subtlety of the alterations [3][5]. - A case involving a ceramic shop highlighted that AI detection tools can reveal a high probability of image manipulation, indicating a growing trend of such fraudulent practices [7]. Group 2: Merchant Response and Legal Implications - Merchants are facing challenges in verifying claims due to the low value of many products, making it economically unfeasible to contest every refund request [7]. - Legal experts indicate that using AI to fabricate product defects for refunds constitutes fraud, which could lead to civil or criminal penalties for the perpetrators [7]. - E-commerce platforms are taking measures to protect merchants by establishing an account integrity system to combat fraudulent refund claims and potentially involve law enforcement against repeat offenders [8][10].

Group 1 - The core viewpoint of the articles highlights the outstanding performance of new brands during this year's Tmall Double 11 event, with 302 emerging brands achieving top sales in their respective trending categories, including 14 brands surpassing 100 million RMB in sales [1][4] - Notable new brands such as Xianlang (pet fresh food), Laifen (high-speed hair dryer), and Tuozhu (3D printer) have joined the "billion club," showcasing strong growth momentum [1] - The mother and baby sector saw 37 champion new brands, while the sports and outdoor, and home decoration sectors each had 31 new brands leading in sales, indicating these areas as the most active for new brand performance [4] Group 2 - Emerging brands are not only breaking through in traditional categories but also driving innovation in new categories, such as Mai Cong's customized keyboards and QINKUNG's running apparel [4] - The sales explosion of champion new brands is transitioning niche categories into mainstream markets, with examples like ZWO's smart astronomical telescope and COUCOQ's embedded clothing care machine [4] - Tmall's initiatives like the "Thousand Stars Program" and "Treasure New Brand" are providing traffic support and operational guidance to help brands achieve scalable growth and long-term operations [5]