新春佳节将至，消费市场繁荣活跃。为引导广大消费者树立科学、理性、节约、绿色的消费理念，营造 安全、放心、和谐的节日消费环境，中国消费者协会结合近期市场特点与消费者关注话题，特发布以下 消费提示： 一、践行节约美德，反对食品浪费 春节期间亲友欢聚、餐饮消费集中，是弘扬勤俭节约传统美德的关键时期。消费者应根据实际需求合理 规划餐饮购置与宴请安排，倡导"光盘行动"，做到按需点餐、适量取餐、剩菜打包。家庭烹饪注意食材 管理，避免因储存不当或过量采购造成浪费。外出就餐可主动选择"小份菜""半份菜"，拒绝铺张攀比。 餐饮经营者应自觉履行反食品浪费法定义务，主动提示消费者适量点餐，提供打包服务，共同抵制"舌 尖上的浪费"。 二、理性看待保健食品，切勿盲目跟风 保健食品属于特殊食品，不能替代药物治疗疾病。消费者选购保健食品，特别是作为节日礼品时，应谨 记"保健"不等于"治病"。务必通过正规渠道购买，认准产品包装上的"蓝帽子"标志及批准文号，并仔细 阅读标签、说明书，了解适宜人群、不适宜人群及功效成分。切勿轻信所谓"疗效""速效""包治百病"等 夸大、虚假宣传，避免因盲目购买而损害自身权益或健康。老年人群体更应提高防范意识，避 ...

来源：中国青年报客户端 中国消费者协会指出，消费提示的发布，旨在引导广大消费者树立科学、理性、节约、绿色的消费理 念，营造安全、放心、和谐的节日消费环境。特别是节日期间，部分商家可能推出高额折扣、重磅优惠 吸引消费者办理预付卡或进行大额充值，消费者对此应保持理性，充分评估自身需求、消费频率及商家 信誉，避免因优惠冲动进行超出实际需要的大额预付。确需办理时，尽量选择备案规范、信誉良好的商 家，仔细阅读合同条款，明确退卡、转卡等权利义务，并索要凭证，同时注意充值金额不宜过高，缩短 消费周期，以降低因商家经营不善或"跑路"带来的资金损失风险。 中国消费者协会呼吁广大经营者在节日期间，恪守商业道德，诚信守法经营，提供优质商品和服务，切 实保障消费者合法权益，并希望广大消费者科学消费、理性维权，共度一个欢乐、祥和、平安、节俭的 新春佳节。 中国青年报客户端北京2月6日电（中青报·中青网记者 魏婉）新春佳节将至，消费市场繁荣活跃。今 天，中国消费者协会结合近期市场特点与消费者关注话题，发布消费提示如下：践行节约美德，反对食 品浪费；理性看待保健食品，切勿盲目跟风；关注青少年用眼健康，科学防控近视；选择课外辅导须合 规，减 ...

Core Viewpoint - The health supplement industry in China is entering a new phase of scientific consumption, marking an upward turning point with significant changes in consumer demographics, channel distribution, product iteration, and niche markets [1][10]. Industry Overview - The total market size of China's nutrition and health food market is projected to reach 522.3 billion yuan in 2024, with nutritional functional foods accounting for 289.1 billion yuan and health foods for 233.1 billion yuan. The compound annual growth rates (CAGR) from 2019 to 2024 for these segments are 6.6% and 5.0%, respectively, with expected increases to 8.5% and 5.1% from 2024 to 2029 [1][11]. - In 2024, the per capita expenditure on nutrition and health foods in mainland China is estimated to be 355 yuan, indicating significant room for growth compared to developed countries [1][11]. Consumer Trends - The younger demographic, particularly women aged 25-35, is becoming a significant consumer force, driven by increased health awareness post-pandemic. This group views health supplements as part of their daily diet, influenced by social media and a growing understanding of scientific consumption [1][10][11]. Channel Dynamics - The online sales of health supplements in China surged from 107.4 billion yuan in 2022 to 142.1 billion yuan in 2023, with platforms like Douyin (TikTok) emerging as major sales channels. Douyin's sales growth reached 37% in 2024 and 38% in the first half of 2025, surpassing Tmall to become the leading online platform [2][32][31]. - The cross-border e-commerce channel is gaining traction due to its relaxed regulatory requirements, allowing for a wider variety of products to enter the market without lengthy registration processes [22][23]. Product and Market Segmentation - The industry is experiencing accelerated product iteration, with shorter product life cycles demanding higher R&D and operational capabilities from companies. Key high-growth segments include anti-aging, sports health, cardiovascular health, liver protection, and probiotics [3][10][37]. - Specific product trends include the use of ingredients like ergothioneine, PQQ, and NAD+ in anti-aging products, glucosamine and calcium in sports health, and various types of fish oil in cardiovascular health [3][10]. Regulatory Environment - The regulatory framework for health supplements is positioned between functional foods and special foods, with stricter requirements for offline products compared to more lenient online sales [13][19]. - The approval process for offline health supplements is rigorous, requiring registration or filing, while online products can bypass some of these hurdles, leading to a more diverse product offering [19][22].